Director of Growth Marketing

Director Of Growth Marketing

At Lillio (formerly HiMama), we are committed to serving the field as an authentic voice of the early childhood education (ECE) workforce, providing programs with all of the building blocks for high-quality early care and education and helping early educators focus on what matters most for children's successful development and learning : relationships, play, creativity, and loving, nurturing caregiving. We are a social-purpose business with the goal of empowering early childhood educators through innovative, affordable tools that enable them to improve child outcomes, engage family members, and support continued professional growth for their staff. If you are excited about being part of an impact-driven business, focused on making a difference in the early childhood education industry, Lillio is the place for you. Lillio is a Series B, private-equity backed business and we're proud to be part of the Bain Double Impact portfolio. Lillio is recognized as an industry leader, most recently selected by Fortune in 2023 for their "Impact 20" list, which highlights organizations that have built their business models around world-changing ideas to solve social and environmental problems.

We're looking for a motivated, strategic, data-savvy, and results-driven Director of Growth to lead the end-to-end customer lifecycle strategy for our growing product ecosystem. This critical role will own the customer journey and results for how customers engage with and adopt new areas within our platform. The ideal candidate has a deep understanding of brand positioning, demand generation, and customer lifecycle marketing. This is a high-impact, cross-functional role with ownership spanning lifecycle marketing, product adoption, and demand generation. You'll lead the strategy across paid, organic, lifecycle, and direct-to-buy (D2B), with a laser focus on generating qualified leads, creating a frictionless purchasing experience, and driving customer expansion.

As the Director of Growth Marketing, you'll be our strategic marketing and growth lead. Reporting directly to the COO and hiring a small team to support, you'll work cross-functionally with Product, RevOps, and Customer Experience leads.

How You'll Make an Impact

Demand Generation Leadership

Drive full-funnel demand generation efforts to fill the pipeline with qualified leads, as well as initiatives to expand product usage among existing customers and drive e-commerce sales.

In a rapidly changing technology landscape, be the leader for innovation, with the ability to execute on testing new ideas.

As a key leader in the revenue organization, you will be a strong strategic partner and eager motivator to sales and account management.

Create, test, and optimize growth campaigns across multiple acquisition channels (paid media, content marketing, email, etc.), continually experimenting to improve conversion rates and ROI within both SaaS and e-commerce sales channels.

Lead the management of a team of external contractors and agency contacts (SEM), including owning the relationship, budget, and KPI outcomes related to the budget oversight of this role

Platform Adoption - Strategy & Execution

Develop and execute the strategy to drive product awareness and purchasing across our platform, starting with our core ecosystem.

Orchestrate lifecycle touchpoints across multiple channels (email, in-app, social, etc.) to guide users from initial awareness to adoption, upsells, and renewals.

Lead strategy for developing automated systems around feature education, onboarding, and ongoing usage that lead to meaningful customer outcomes.

Lead go-to-market launches for new platform features and major campaigns, working with Product and Sales teams to maximize adoption and market impact.

Customer Lifecycle Ownership

Own the customer lifecycle from initial touchpoint through close of sale, optimizing for conversions and a great experience. Work with Revenue teams to align sales and upsell efforts with the customer lifecycle strategy.

Collaborate closely with Product, Marketing, and Customer Experience to craft a unified, user-centric journey.

Define and track lifecycle metrics, using insights to iterate and optimize touchpoints Other duties as assigned.

What You Bring to the Table

6-10 years experience in lifecycle marketing, product adoption, customer success, or platform growth roles, ideally in a startup or high-growth SaaS / consumer environment.

A strategic thinker who can see the big picture but isn't afraid to roll up their sleeves. Can understand data and organizes their work to drive cross-functional coordination, and ultimately results.

Proven experience with marketing automation tools and running data-driven campaigns. You know how to leverage platforms and analytics to segment audiences, personalize outreach, and measure what's working.

Excellent collaboration and leadership skills. You've managed or mentored small teams and thrive in cross-functional roles. You can work effectively across teams to drive results.

Experience in Child Care / Early Childhood Education is a plus.

Technical Skills :

Experience with Salesforce & Adobe Marketing Cloud.

Strong Excel and Google Sheets skills (advanced formulas, pivot tables, and financial modeling). Familiarity with automation tools for streamlining systems and processes. Ability to manage reporting cycles for investors, including both internal and external reporting. Experience with inventory systems is a plus.

Don't have all the requirements but convinced you'll be able to make an impact? We'd love to hear from you! Please note that we place serious consideration to your application responses to all questions; only completed profiles will be considered for this role.

Lillio Perks!

Flexible working arrangements; we are a remote-first company.

Health benefits package includes medical, dental and vision.

Paid time off, including vacation, personal and volunteer days.

A subscription to the mindfulness and meditation platform, Headspace.

Opportunities for learning, mentorship and professional development.

Ongoing team-wide and company-wide virtual social activities and success celebrations.

Accessibility

Lillio is committed to inclusiveness, equity and accessibility. If you require accommodations at any step of the application or interview process, please indicate so under the "Accommodations Question" box on your application. Accommodations may include but are not limited to : alternative methods of communication, providing a detailed "what to expect", or modified testing. Please note this list is not exhaustive and we are more than happy to discuss other accommodations as required.

Commitment to Diversity

Diversity, Inclusion and Belonging are central to Lillio's core values. Lillio aims to ensure we provide a safe environment for everyone to thrive while bringing their authentic selves to work. Our mission is to promote an inclusive work space for all employees through Education, Discussion, and Celebration of our differences. Embracing these differences while coming together with a common purpose is what makes our team extra special. Our focus on inclusion and belonging is activated in the day-to-day culture at Lillio through our Diversity, Inclusion and Belonging (DIBS) committee, our bi-weekly DIBS discussions, DIBS Slack community, D&I training and education, volunteer days, donation matching, and more.

Equal Employment

Lillio is an equal employment opportunity employer. We consider all qualified applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other legally protected characteristics.