Manager, CRM Marketing

Are you a dreamer, innovator, thinker and a do-er who believes in contributing to something that makes difference?

Make an impact. Join PMI.

How will you make a difference to PMI?

The CRM Marketing Manager is responsible for the strategic development and operational execution of the organization's global customer relationship management (CRM) programs. The role focuses on driving member engagement, retention, and overall customer value through data-informed, multi-channel lifecycle marketing initiatives.

This position manages a small team and works collaboratively with Martech, Data, and Product functions to enhance automation, personalization, and audience insights. The role also oversees the ongoing development of the CRM technology stack, including the transition to Adobe Journey Optimizer, ensuring effective and efficient campaign delivery. The CRM Marketing Manager operates at both strategic and tactical levels, contributing to the organization's long-term CRM vision while managing day-to-day program performance.

What you'll bring to the role :

CRM Strategy & Leadership

• Partner with the Director of Integrated and Lifecycle Marketing to define and execute PMI's CRM roadmap, ensuring alignment with broader marketing goals.
• Lead and mentor a growing CRM team while remaining hands-on in campaign planning, journey setup, and deployment.
• Translate strategy into scalable lifecycle programs that increase engagement, conversion, and retention.
• Champion a shift from campaign-based delivery to audience-led, automated lifecycle journeys.
• Apply eCommerce and transactional CRM best practices to optimize personalization, upsell, and reactivation efforts.

Platform Ownership & Transformation

Lifecycle Execution & Optimization

Audience Insight & Analytics

Cross-Functional Collaboration

Role Qualifications :

What you can expect from us

We value and nurture an environment of inclusivity and diversity, and a culture of communication and collaboration. Your health, safety and well-being come first, and we believe that you should have time for your work, but you should also have time for you..

Join us and you'll get :

The salary offer will be based on several factors, including the candidate's demonstrated skills, qualifications and relevant experience.

Let's help make the world work better for everyone. Apply today!

Project Management Institute, Inc. is committed to providing equal employment opportunities without regard to sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by applicable law.