Performance Marketing Analytics Manager

A company is looking for a Performance Marketing Analytics Manager. Key Responsibilities Build and maintain marketing-focused dashboards tracking key performance indicators (KPIs) Lead marketing mix modeling and incrementality testing initiatives to assess channel contributions Analyze budget allocation and optimization opportunities in collaboration with paid media teams Qualifications & Skills 5+ years of experience in marketing analytics within a DTC or eCommerce environment Deep understanding of key performance indicators including CAC, LTV, and AOV Experience in incrementality testing and marketing mix modeling Hands-on experience with GA4 and data visualization tools like Looker Studio or Tableau Familiarity with Shopify and retention platforms such as Attentive and Recharge