Multimedia Marketing Specialist

Job Description

Join a team that values creativity collaboration and design that makes a difference.

Were currently searching for a Multimedia Marketing Specialist to join our New Student and Family Programs team in Blacksburg VA to help us in our mission. So if youre a strong communicator with a passion for visual storytelling graphic design photography and short-form video creation please keep reading.

HERES WHAT YOU NEED TO KNOW ABOUT THE ROLE :

1) Youll be joining the New Student and Family Programs team; the New Student and Family Programs team; a department centered on enhancing the student transition experience by fostering inclusive supportive and learning-centered experiences.

2) Youll be reporting to the Assistant Director for Marketing and Communications in a part-time hourly wage role not to exceed 1500 hours annually.

3) Youll create and edit multimedia content (graphics photography and video) for division websites and social media platforms such as Instagram YouTube and Facebook participate in social media planning and scheduling ensuring content aligns with the academic calendar and major events and monitor content performance across platforms and suggest strategies to optimize engagement.

4) Youll develop designs illustrations and signage from concept to completion both individually and collaboratively.

5) Youll communicate with vendors throughout production and ensure projects meet specifications and deadlines and work collaboratively with internal and external stakeholders to support organizational goals

6) Youll support the design and execution of email and news campaigns including layout imagery and basic copywriting while following established brand guidelines university policies and procedures and accessibility standards.

7) Youll supervise student interns providing creative direction feedback and professional development.

8) Youll have the chance to grow and take advantage of a developmental plan with opportunities to advance within the Department and the Division.

9) Youll be offered an hourly rate of $20.00 - $25.00 per hour along with access to VT discounts.

HERES WHAT YOU NEED TO KNOW ABOUT THE UNIVERSITY :

1) THE UNIVERSITY : Virginia Tech as an employer is committed to developing well-rounded employees who are active members of the university community as well as the community at-large. From comprehensive insurance plans to tuition assistance Virginia Tech offers employees a variety of benefits and perks to help team members build a fuller and more balanced life.

2) THE DIVISION : For our students and ourselves the Division of Student Affairs believes that changing the world requires courageous leadership and commitment to curiosity integrity civility and service to others. Our culture is defined by a commitment to our Aspirations for Student Learning.

3) THE TEAM : The team in New Student and Family Programs holds a deep passion for working with people taking initiative (and following through) and we are genuinely excited to continuously learn and grow our knowledge of the college transition addition to supporting New Student and Family Programs this role will collaborate with the Dean of Students office and its affiliated areas including First-Generation Student Success Interfaith Initiatives Services for Students with Disabilities and Student Conduct.

Required Qualifications

Bachelors degree in marketing communications graphic design multimedia or a related field (or equivalent combination of education and experience).

Proficiency in design tools such as Adobe Creative Suite and / or Canva.

Demonstrated experience with social media content creation including short-form video production (Instagram Reels YouTube Shorts).

Demonstrated experience developing and implementing communication or marketing strategies across multiple channels (e.g. web social media print).

Experience with basic video editing software (Premiere Pro Final Cut CapCut etc.).

Strong visual storytelling skills with attention to detail and brand alignment.

Strong time management and organizational skills working independently with little supervision and collaboratively as part of a team on multiple tasks and projects.

Ability to work occasional evenings and weekends.

Preferred Qualifications

Communications and marketing experience in a higher education environment or a large organization with centralized brand management.

Demonstrated knowledge of digital photography and videography.

Experience with project management systems (Wrike Trello Asana etc.).

Experience with social media content planning tools (Meta Falcon etc.).

Professional writing skills and familiarity with AP style writing.

Knowledge of accessibility and inclusive design practices.

Experience supervising or mentoring student staff or interns.

Pay Band

Overtime Status

Non-Exempt : Eligible for overtime

Appointment Type

Regular

Salary Information

$20.00 / hr - $25.00 / hr

Hours per week

Average 30 hours per week (limited to 1500 hr. / year)

Review Date

11 / 10 / 2025

Additional Information

The successful candidate will be required to have a criminal conviction check.

Applicants must be authorized to work in the U.S. without the need for visa sponsorship now or in the future.

About Virginia Tech

Dedicated to its motto Ut Prosim (That I May Serve) Virginia Tech pushes the boundaries of knowledge by taking a hands-on transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world Virginia Tech is an inclusive communitydedicated to knowledge discovery and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36000 undergraduate graduate and professional students in eight undergraduate colleges a school of medicine a veterinary medicinecollege Graduate School and Honors university has a significant presence across Virginia including Blacksburg the greater Washington D.C. area the Health Sciences and Technology Campus in Roanoke sites in Newport News and Richmond and numerous Extension officesand research institutes.A leading global research institution Virginia Tech conducts more than $650 million in research annually.

Virginia Tech endorses and encourages participation in professional development opportunities and university shared governance. These valuable contributions to university shared governance provide important representation and perspective along with opportunities for unique and impactful professional development.

Virginia Tech does not discriminate against employees students or applicants on the basis of age color disability sex (including pregnancy) gender gender identity gender expression genetic information ethnicity or national origin political affiliation race religion sexual orientation or military status or otherwise discriminate against employees or applicants who inquire about discuss or disclose their compensation or the compensation of other employees or applicants or on any other basis protected by law.

If you are an individual with a disability and desire an accommodation please contact Pam Saville at during regular business hours at least 10 business days prior to the event.

Required Experience :

IC

Key Skills

Photography,Video Editing,Adobe After Effects,Filming,Adobe Creative Suite,Adobe Photoshop,Adobe Illustrator,Adobe Captivate,Adobe Premiere,Final Cut Pro,Video production,Adobe Indesign

Employment Type : Part-Time

Experience : years

Vacancy : 1

Hourly Salary Salary : 20 - 25