Product Marketing Manager

Product Marketing Manager

Swoogo's marketing team is on the hunt for a Product Marketing Managersomeone who's equal parts storyteller, strategist, and market detective. You thrive on translating product capabilities into clear, compelling narratives that resonate with real people. If you love diving into ICPs, personas, and competitive research, and then bringing those insights to life in messaging that cuts through the noise, you'll fit right in.

You believe product marketing isn't just about features, it's about outcomes. You know how to frame value in a way that drives both excitement and adoption, whether through a sales conversation or directly inside the product. You get excited about Product-Led Growth strategies, from building onboarding flows that accelerate time-to-value, to crafting in-app messaging that nudges customers toward deeper adoption, to uncovering insights from usage data that fuel expansion.

At Swoogo, we're passionate about building events that bring people togethernot as a transaction, but as a genuine connectionand that fuels your energy. You believe people don't buy software, they buy better ways to succeed, and you're eager to arm our teams and customers with the knowledge to do just that.

You'll collaborate with Product & Engineering, Sales, Enablement, and CX to make sure our story lands consistently in the market. You're a communicator, a collaborator, and a self-starter who thrives in fast-paced environments. Reporting to the Senior Director of Product Marketing, you'll play a key role in shaping how we launch, scale, and differentiatewhile also making sure the product itself tells the story through every click and interaction.

About The Role

In this role, you will :

• Translate product capabilities into customer value propositions that drive sign-ups, activations, and expansions.
• Partner with Demand Gen to create campaigns that tie product value to pipeline and revenue.
• Analyze user journey metrics (activation, adoption, conversion, churn) to identify friction points and opportunities.
• Contribute to positioning and messaging for Swoogo's platform, ensuring it resonates with our ICPs and differentiates Swoogo in the market.
• Own product launches from end-to-end in collaboration with Product & Engineering, Sales, Marketing, and CX (positioning ? messaging ? sales enablement ? measurement).
• Create sales enablement resources (key messaging, battlecards, sales decks, landing pages) that help our teams close deals faster and smarter.
• Conduct market, competitive, and customer research to uncover insights that shape product roadmap and GTM strategy. Package insights up for sales and update regularly.
• Translate technical features into compelling content (blog posts, web copy, videos, webinars) that highlight customer outcomes and product ROI.
• Enable internal teams (Sales, CX, Marketing) with consistent, up-to-date product knowledge and competitive intelligence.
• Build strong relationships with Product & Engineering teams to bring the voice of the market into roadmap decisions.
• Design and optimize onboarding flows, freemium trials, or product tours to improve time-to-value.
• Work with in-app engagement and messaging platforms (Appcues) to educate and convert users.

What You've Done Before

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Swoogo & How We Work

Learn more about Swoogo, how we work, and our Perks & Benefits.