Product Marketing Manager

Product Marketing Manager

We are united in our mission to make a positive impact on healthcare. Join us!

South Florida Business Journal, Best Places to Work 2024

Inc. 5000 Fastest-Growing Private Companies in America 2024

2024 Black Book Awards, ranked #1 EHR in 11 Specialties

2024 Spring Digital Health Awards, "Web-based Digital Health" category for EMA Health Records (Gold)

2024 Stevie American Business Award (Silver), New Product and Service : Health Technology Solution (Klara)

Who We Are :

We Are Modernizing Medicine! We're a team of bright, passionate, and positive problem-solvers on a mission to place doctors and patients at the center of care through an intelligent, specialty-specific cloud platform. Our vision is a world where the software we build increases medical practice success and improves patient outcomes. Founded in 2010 by Daniel Cane and Dr. Michael Sherling, we have grown to over 3400 combined direct and contingent team members serving eleven specialties, and we are just getting started! ModMed's global headquarters is based in Boca Raton, FL, with a growing office in Hyderabad, India, and a robust remote workforce across the US, Chile, and Germany.

ModMed is hiring a driven Product Marketing Manager to join our positive, passionate, and high-performing Marketing team. The Product Marketing Manager is the cross-functional glue for our Field, Product, and Marketing teams by gathering insights and bringing new products to market through customer segmentation, value-based messaging, competitive analysis, and GTM campaign activation. The Product Marketing Manager works alongside a rockstar group of Marketers who are always ready to collaborate and brainstorm new and creative ways to achieve our collective goals. This role also works directly with our Enablement team to support GTM assets, ensuring teams are prepared to articulate ModMed's value and competitive advantage.

This is one of our highest-impact roles : it will allow you to be on the ground floor of transforming patient experience in healthcare. You will also partner closely with frontline teams as the go-to expert on our customers and competitors.

Your Role :

• Optimize and execute launches with particular expertise in high-velocity / high volumes of product updates
• Collaborate with Product, Marketing, Sales, and Customer Success teams to develop and execute strategic go-to-market plans that encompass the entire lead-to-live journey throughout the patient and provider experience
• Stay close to our customers and competition craft core value props that differentiate us from the competition and messaging that resonates with key markets and personas
• Develop internal and external product collateral in the form of presentations, release notes, FAQs, battlecards, and case studies that are based on solution-selling, not feature-selling
• Work with Product to tie our product innovation to customer value increasing sales pipeline and customer retention
• Conduct in-depth research interviewing customers and diving into win / loss data that helps guide our future roadmap
• Maintain and continuously improve persona sheets & competitor comparisons so enabling us to remain one step ahead at all times

Skills & Requirements :

ModMed Benefits Highlight :

At ModMed, we believe it's important to offer a competitive benefits package designed to meet the diverse needs of our growing workforce. Eligible Modernizers can enroll in a wide range of benefits :

India :

United States :

Phishing Scam Warning : ModMed is among several companies recently made aware of a phishing scam involving imposters posing as hiring managers recruiting via email, text and social media. The imposters are creating misleading email accounts, conducting remote "interviews," and making fake job offers in order to collect personal and financial information from unsuspecting individuals. Please be aware that no job offers will be made from ModMed without a formal interview process, and valid communications from our hiring team will come from our employees with a ModMed email address (first.lastname@modmed.com). Please check senders' email addresses carefully. Additionally, ModMed will not ask you to purchase equipment or supplies as part of your onboarding process. If you are receiving communications as described above, please report them to the FTC website.