Digital News Editor

Buffalo Toronto Public Media is your local source for television and radio -

BTPM PBS, BTPM PBS KIDS, BTPM Create, BTPM NPR, BTPM Classical, and BTPM The Bridge!

We reach Western New York and Southern Ontario and can be streamed from your favorite device.

Engaging our communities through exploration and entertainment-everywhere.

We're looking for a Digital News Editor for BTPM NPR!

What you'll be doing :

The Digital News Editor oversees the daily editorial presentation of BTPM NPR across digital platforms. This individual coordinates and reviews reporters' digital stories, optimizes them for proper distribution and digital exposure, amplifies and enhances their work with compelling headlines, copy, infographics, video, etc. The DNE strategizes to expand the creation and engagement of high-quality, bi-national, multi-platform digital news content tailored to each platform's audience. This position can be hybrid - a blend of remote and in-office work . In summary, this individual will :

• Oversee the rapid production, updating and publication of breaking news stories online; direct the content flow, tone and pacing of live blogs / pages for major stories and developing events, ensuring continuous, timely and accurate coverage
• Strategically curate bi-national BTPM NPR, NPR, AP and NYPNN news content across BTPM.org, apps and social platforms
• Create and execute the strategy for all bi-national breaking news push alerts and mobile notifications
• Regularly identify and produce original news content with BTPM NPR's digital audience in mind, including quick-turn responsive stories, videos, photo galleries and infographics
• Optimize stories for the web by writing compelling headlines, integrating multimedia elements (photos, videos, graphics), and structuring the content for online readability and accessibility
• Implement SEO best practices, including using relevant keywords in headlines and body text, to maximize search engine visibility and drive organic traffic to the website
• Track and analyze web traffic, content performance metrics (pageviews, engagement time, click-through rates, etc.), and uses this data to inform future editorial decisions and content strategy
• Manage the promotion and distribution of published news content across various social media (Facebook, Instagram, Twitter / X, Bluesky and other platforms, as appropriate), including tailoring content and headlines for each channel to maximize audience reach and engagement
• Engage with online users, and moderate comments and messages according to BTPM best practices and editorial guidelines
• Mentor and provide constructive guidance to reporters and producers on social media best practices, multimedia integration and digital storytelling techniques to continuously elevate the quality of journalism, and increase audience reach and engagement
• Collaborate with BTPM digital team to create and promote BTPM original content across digital platforms in compliance with BTPM editorial standards
• Work with BTPM NPR management to develop and maintain a digital style guide as a training resource for staff

What you'll need :

Why BTPM?

Because we're awesome! You won't find a better group of talented, energetic people dedicated to quality content and reaching the various communities of our region. We are proud of our culture and promote a realistic balance of both work and personal life. Our benefits package is fantastic and we have free parking!

Salary and Benefits :

This is a full-time, non-exempt hourly position. Hours of work are based on operational need; typically, Monday through Friday, mid-shift availability required. Starting pay will be based on education, experience and interview. Starting range : $23.38 to $29.23 / hr.

Buffalo Toronto Public Media is an Equal Opportunity Employer committed to excellence through belonging and inclusion.