Director of Marketing and Communications

Director Of Marketing And Communications

The College of Science and Engineering (CSE) is seeking a dynamic and experienced Director of Marketing and Communications to lead efforts in advancing our mission. This is a critical leadership role for a creative and strategic professional who will develop and execute a comprehensive, integrated marketing and communications strategy. This role is crucial for advancing CSE's visibility, reputation, and impact as a premier college of research, innovation, and education in the global STEM landscape. The Director is the senior leader responsible for developing, implementing, and evaluating a comprehensive, integrated marketing and communications strategy for CSE. S / he serves as a key strategic advisor to the Dean and collegiate leadership, ensuring all internal and external communications align with the College's strategic plan and University brand standards. The successful candidate will lead a team of marketing and communications professionals to tell the compelling story of CSE's faculty, students, and research, driving engagement with key audiences including prospective students, alumni, donors, industry partners, and the public.

Key Responsibilities

Strategic Leadership, Planning, and Executive Communications (Approx. 30%)

• Strategic Planning : Lead the design and implementation of an objectives-driven and performance metrics-driven marketing and communications plan that directly supports collegiate goals for enrollment, research funding, philanthropic support, and reputation growth.
• Executive Counsel : Serve as the primary marketing and communications advisor to the Dean and executive team, providing counsel on key initiatives, institutional priorities, and public positioning.
• Key Messaging & Narrative : Develop clear, compelling key messaging narratives to articulate the College's mission, vision, and the impact of its science and engineering research, ensuring consistency across all platforms.
• Budget & Resource Management : Develop and manage the College's marketing and communications budget, resource allocation, and vendor relationships.

Integrated Marketing and Content Strategy (Approx. 25%)

Brand and Reputation Management, Media Relations, and Issues Management (Approx. 25%)

Team Leadership and University Collaboration (Approx. 20%)

H-1B sponsorship may be provided to those who currently hold a valid visa and are present in the United States.

Qualifications

Required Qualifications :

Preferred Qualifications :

The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds. The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression.