Position Overview
Position Type : Administration - Central Office / Digital Media Coordinator Date Posted : 5 / 15 / 2025 Location : Administration Building Job Title : Digital Media Coordinator Wage / Hour Status : Exempt Reports to : Chief of Communications Pay Grade : AP 5 – 226 Days Dept. / School : Strategic Communication Services Date : May 14, 2025
Primary Purpose
Serves as district videographer, photographer, script writer, and assistant writer and editor for online news source, social media content, online publications, and digital media releases. Also, serves as producer, director, writer, composer, sound, and lighting technician for digital media productions, informational videos, special events, and public relations videos for Carrollton-Farmers Branch ISD.
Qualifications
- Education / Certification : Bachelor’s degree in radio / television / film, broadcast media, journalism, marketing and / or communications
- Specialized digital media / videography or broadcast journalism certifications or training preferred
- Bilingual (English / Spanish) communication (written, oral) skills preferred
Experience
At least three (3) years of experience in the communications sector, either with public or private.
Special Knowledge and Skills
Proven work experience in broadcast / print journalism, videography, photography, digital media content production, writing, editing / proofing, media relationsPossesses significant knowledge of digital media development using a variety of creative suite software including Canva, Illustrator, InDesign and PhotoshopProven record of establishing schedules, working on multiple projects simultaneously, and meeting deadlines in a fast-paced and ever-changing environmentMust demonstrate journalistic integrity and ethical standardsAdvanced computer skills, communication skills, and public relations skillsPossesses inherent artistic talent, able to set up pleasing sets for backdrops, good framing instincts, able to light subject to create an atmosphere conducive to good film quality and complimentary to subject being filmedStrong organizational and collaboration skillsAbility to work with diverse individuals and / or groupsAbility to perform duties with attention to detail, speed, accuracy, follow-through, courtesy, cooperativeness and work with minimum supervisionMust show initiative, positive attitude and strong work ethicWork as a member of a team and maintain a positive office environmentMultitask and shift to other assignments on short noticeMajor Responsibilities and Duties
Support all functions of the Strategic Communication Services DepartmentResearch, prepare and edit regular video, photography and online news storiesWrite copy for website, brochures, newsletters, media alerts / releases and other publications produced by the communications officeEdit and proofread communications and reports for compliance with legal requirements, district and AP style, tone, substance, clarity, consistency, effectiveness, grammar and alignment with the district missionTake photos at district and campus events, and evening events as assigned, to support storytelling and marketing effortsTake portraits in a studio settingDevelop and schedule video projects, informative interviews, and educational videosDesign graphics as related to video production, website and social media placementEdit photos before distribution on social media, website, videos, etc.Schedule and communicate effectively in writing and verbally with campus and district employeesComplete multiple informational and marketing video and photography projects and news packages in a fast-paced environmentWork closely with administrators, teachers, students, and community to organize, interview, and create video productions for informational, instructional, or public relations purposesCollaborate with department and other campus staff on stories, event coverage and other internally generated initiatives that require digital mediaEffectively utilize video and photography editing softwareResearch content and write scripts in planning meetings and projectsOperate a variety of equipment to design and execute computerized editing, animation, titling and graphicsGather, transport, operate and maintain production equipment for field production assignmentsThorough knowledge of the video / photography production equipment and methods / techniques used in video / photography productions including video / photography acquisition equipmentThorough knowledge of lighting as it applies to video / photography productionThorough knowledge of programming, equipment, and set arrangements necessary for successful audio-video programmingThorough knowledge of digital High-Definition cameras, video editing equipment, teleprompters, digital scanners and DVDUnderstand rules and regulations when filming / photographing students and employeesMaintain confidentiality regarding student and employee information and as required by FERPA and employee privacy lawsStay current on developing technology through membership in professional organizations and subscriptions to professional trade publicationsMaintain district presence on YouTube and FlickrPerform public relations, marketing and outreach associated with student and employee recruitment tasksAssist with writing media alerts / releases, stories, scripts, and social media and website postsConduct face-to-face, telephone and online interviews to gather information and quotesObtain and verify information from multiple sourcesFollow brand guidelines when creating communications and marketing materialsWork with communications department, district and campus staff in planning and executing events such as Convocation, Service Awards, Retiree Luncheon, Back to School Fest, etc.Track and report results of communication effortsCreate original storytelling ideas that meet the department’s mission and see them through approval, planning, production, and completionAttends Board meetings to take photos, assist with recognitions, and help with media attendance, if neededPerform other duties as assigned by the supervisor or other administrator that are consistent with the general requirements and qualifications for the positionWorking Conditions
Mental Demands / Physical Demands / Environmental Factors : Tools / Equipment Used : Personal computer and peripherals; standard instructional equipment Posture : Prolonged standing; frequent kneeling / squatting, bending / stooping, pushing / pulling, and twisting Motion : Frequent walking Lifting : Moderate lifting and carrying (up to 30 pounds) Environment : Work inside, may work outside; regular exposure to noise Mental Demands : Maintain emotional control under stress; work prolonged or irregular hours. Ability to communicate effectively (verbal and written); interpret policy, procedures, and data; analyze data; implement policy and procedure; coordinate district functions. Districtwide and statewide travel. Occasional prolonged and irregular hours. Other : Follow district safety protocols and emergency procedures; Other duties as assigned.
Supervisory Responsibilities
None
#J-18808-Ljbffr