OluKai Creative Strategist

Overview

OluKai is seeking a Creative Strategist to join the Marketing team. The role sits at the intersection of performance marketing and brand storytelling, translating insights into creative that converts and inspires across Direct-to-Consumer (DTC) and Amazon channels.

Base pay range : $110,000.00 / yr - $140,000.00 / yr. Actual pay will be based on skills and experience.

About OluKai

OluKai builds premium products for the ocean lifestyle. Our footwear combines high-quality materials with craft and comfort, reflecting the spirit of the ocean lifestyle. We strive to minimize our environmental footprint and support a clean environment and better quality of life. Our culture emphasizes a connection between people and the ocean, and a team passionate about delivering premium products and service.

About The Role

The Creative Strategist serves as the channel champion for OluKai’s Direct-to-Consumer (DTC) and Amazon business channels. The role sits at the intersection of performance marketing and brand storytelling to ensure digital advertising and eCommerce content are authentic and effective. You will translate key eCommerce and media performance metrics into actionable creative insights and inspire creative teams to develop advertising across UGC-driven content, paid social, video, static, and emerging formats.

Responsibilities

Serve as the voice and advocate for the DTC and Amazon channels in the GTM process, ensuring creative development aligns with platform and audience needs.

Synthesize campaign data into actionable insights and creative hypotheses that fuel iteration and growth.

Inform channel-specific strategy across Meta, Google, YouTube, AppLovin, Amazon, streaming, and linear TV and other channels.

Translate performance data and consumer insights into clear, inspiring creative briefs.

Lead briefing sessions with the Creative and Performance Media teams, ensuring each campaign has channel-specific intent and measurable goals.

Drive creative across ad types including UGC and creator-led ads, product and lifestyle video, static and carousel formats, testimonial ads, and Amazon-optimized imagery and content.

Maintain OluKai’s premium look, tone, and craftsmanship while optimizing for performance.

Partner with eCommerce and paid media teams to evaluate creative effectiveness, performance metrics, and audience response.

Champion a culture of rapid testing, learning, and continuous improvement, using creative variations to refine results.

Deliver clear performance reporting and creative learnings to internal stakeholders.

Collaborate with Marketing, Creative, and E-Commerce teams to ensure cohesive storytelling across channels.

Infuse OluKai’s values of Aloha, quality, and connection into every campaign.

Foster an agile, collaborative environment that values innovation and craft.

Requirements and Qualifications

Bachelor’s degree in a related field

8–10 years of experience in digital marketing, performance creative strategy, or growth-oriented content development

Experience in an agency or in-house eCommerce brand environment preferred

Deep understanding of paid media and creative optimization on Meta, Google, YouTube, and Amazon

Proven ability to translate data and insights into creative briefs that drive measurable results

Strong knowledge of DTC metrics (AOV, CAC, ROAS, CVR, ACOS, attribution, incrementality)

Excellent communication and presentation skills

Collaborative, resourceful, and energized by fast-moving creative environments

Location & Office Structure

This is an in-office hybrid position requiring 4 days per week in Irvine, CA, with the option to work from home 1 day per week. Subject to change per company guidelines.

Compensation & Benefits

Salary range is $111,000 to $140,000 plus opportunity for annual bonus. Salary based on experience.

Complimentary chef-prepared breakfast and lunch Monday–Thursday

Generous product gift program and brand discounts

Growth opportunities within the Archipelago family of brands : OluKai, Kaenon, Melin, Roark

Company bonus program

Anniversary gifts and wellness program

Medical, Dental, Vision insurance

401k with employer match

PTO and holidays

Paid beach and giveback days and in-person celebrations

OluKai is a Certified B Corporation with paid company service days

Dog-friendly office

Equal Opportunity

Archipelago Companies values a diverse, inclusive, and entrepreneurial workforce and provides equal employment opportunity to all applicants and employees. All qualified applicants will be considered without regard to race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by law. If you require accommodations, contact hr@arch-cos.com.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Retail Apparel and Fashion

Note : This description has been refined to remove unrelated postings and improve clarity while preserving core responsibilities and qualifications.

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