Social Media Marketing Manager

Rylee + Cru, founded by illustrator Kelli Larson, is a children's clothing line inspired by her own little ones. Rylee + Cru merges art with imagination, offering unique clothing for modern children and moms. Family and community are central to Rylee + Cru, aiming to create brands built around quality, comfort, and timeless style for modern families.

Role Description

This is a full-time, on-site role for a Social Media Manager, based in San Diego, CA. The Social Media Manager is responsible for leading the strategy, content, and community experience across social media for Rylee + Cru, Quincy Mae, and Noralee. We are looking for a strategic and creative storyteller who can bring our multi-brand presence to life with purpose and consistency. This role plays a critical part in shaping brand identity, growing digital audiences, and fostering community through thoughtful and elevated content.

Job Summary

The Social Media Manager will oversee all day-to-day social activity and long-term strategy across platforms including Instagram, Facebook, TikTok, Pinterest, and Youtube. You will manage social content calendars, lead creative planning, drive brand collaborations, and guide community engagement through aligned storytelling and cross-team collaboration. This role also manages the Community Coordinator and partners closely with Influencer & Affiliate teams to ensure unified brand expression and campaign success. Additionally, this role will play a role in our brand photoshoots with social-first concepts and production support.

Key Responsibilities

Lead and execute social media strategies across multiple brands and platforms.

Manage and maintain social content calendars with cross-functional alignment.

Develop engaging visual and written content, including Reels, videos, and UGC.

Collaborate closely with creative, content, and influencer teams to plan and produce social-first assets.

Build and nurture relationships with brand partners for collaboration opportunities.

Support seasonal campaigns, launches, and events with campaign-specific content and coverage.

Analyze performance across platforms, providing monthly insights and optimization recommendations.

Lead and mentor the Community Coordinator, ensuring brand-aligned engagement and community growth.

Stay current with social trends, platform updates, and cultural conversations to keep strategies fresh and effective.

Qualifications

4+ years of experience in social media or digital marketing (fashion / lifestyle brand experience a plus).

Proven track record of managing multi-platform strategies and growing brand presence.

Strong visual storytelling skills with the ability to concept and execute high-quality content.

Strong understanding of social platform tools and analytics.

Ability to balance creative thinking with performance-driven strategy.

Leadership experience with the ability to inspire and mentor a growing team.

Familiarity with the Rylee + Cru Collective aesthetic and community is highly preferred.

Perks & Benefits

Competitive salary commensurate with experience

Opportunity to be part of a passionately creative and growing team

Employee discounts across all Rylee + Cru Collective brands

Additional Benefits : Health insurance plan, PTO policy, 401K, and more

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