Data Driven Content Manager

Data-Driven Content Manager

Mass General Brigham is looking for a Data-Driven Content Manager to join our team and revolutionize our content strategy. This isn't just about writing and editing; it's about using data to find and tell the stories that matter most to our audience. We're seeking a strategic leader who can act as a vital link between our content, SEO, and analytics teams, transforming raw data into a dynamic content program that educates, engages, and inspires.

In this role, you will be the architect of our public-facing content for our website and related sites, working closely with teams across Marketing & Communications to ensure a cohesive and high-performing content experience.

What You'll Do

Lead with Data : Develop and execute sophisticated content strategies for our marketing and communications plans, using data to inform every decisionfrom topic selection to content format.

Build Bridges : Collaborate with cross-functional teams, including Product, Health & Wellness, and Medical Professional content leads, to ensure a cohesive and impactful content strategy. You'll be the key liaison for our Analytics, External / Internal Communications, SEO, and Social Media partners.

Create Impactful Content : Oversee editorial guidelines and support the creation of a wide range of digital contentfrom clinical information for patients to cutting-edge research for medical professionals.

Define Success : Work with SEO and Analytics partners to establish a robust measurement framework and help structure ongoing reporting to demonstrate the real-world impact of our content efforts.

Champion SEO : Lead the charge in embedding SEO best practices directly into our content creation workflow.

Innovate and Optimize : Actively analyze content performance, using insights to refine our approach and ensure our digital properties effectively communicate our brand and meet our ambitious marketing goals.

Who You Are

You are an experienced and naturally curious content marketer with an analytical mindset. You thrive on solving complex challenges and have a proven ability to lead projects from conception to completion. You are a seasoned communicator who excels at building relationships and translating technical insights into creative content solutions.

Travel This is a remote position with occasional travel to Mass General Brigham sites.