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Marketing Data Analyst

Marketing Data Analyst

The Center for Orthopedic and Research EPhoenix, AZ, US
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Job Description

Job Description

ESSENTIAL FUNCTIONS

  • Collect, integrate, and analyze data across multiple marketing channels including digital campaigns (paid search, paid social, display ads), SEO, PR, blog content, email, and social media.
  • Analyze Salesforce Lightning data to assess referral trends, liaison activity, and the effectiveness of account-based targeting across practices, providers, and health systems.
  • Evaluate marketing performance against KPIs such as cost per acquisition (CPA), new patient volume, referral conversions, and ROI by geography, service line, and channel.
  • Develop and maintain marketing dashboards in collaboration with the Analytics team using tools like Power BI, Snowflake, and other platforms.
  • Track and report on liaison / field marketing effectiveness, including referral source performance, territory penetration, and conversion to scheduled appointments.
  • Design visually intuitive dashboards and leadership-level reporting packages for Marketing, Corporate, and customer-facing teams.
  • Perform segmentation and cohort analysis to assess behavior patterns by provider, location, coverage, body part, and referral type.
  • Support A / B testing and campaign experiments to evaluate effectiveness and guide optimizations.
  • Identify data gaps, troubleshoot discrepancies, and uphold data quality across all sources.
  • Stay current with marketing technology, analytics tools, and industry best practices to enhance reporting capabilities.

EDUCATION

  • Bachelor’s degree in Marketing, Data Analytics, Business Intelligence, or related field required.
  • Master’s degree preferred.

    • EXPERIENCE

  • 2–4 years of experience in marketing analytics, digital performance reporting, or business intelligence.
  • Experience in healthcare or multi-location organizations preferred.
  • Experience with Salesforce Lightning, Google Analytics, Meta Ad Manager, and SEM platforms required.
  • Familiarity with Power BI, Snowflake, and / or data platforms strongly preferred.

    • KNOWLEDGE

  • Strong understanding of marketing funnel performance metrics and attribution models.
  • Proficient in working with integrated data from digital, CRM, and campaign management platforms.
  • Understanding of referral workflows, patient acquisition strategies, and field marketing performance measurement.
  • Working knowledge of marketing KPIs including CPA, ROI, CTR, CPL, and conversion rates.

    • SKILLS

  • Advanced Excel and data visualization capabilities; proficiency in Power BI or similar tools.
  • Ability to identify trends, synthesize data, and generate actionable insights.
  • Strong communication and storytelling skills for both technical and non-technical audiences.
  • Detail-oriented, with excellent organizational and time management skills.

    • ABILITIES

  • Ability to manage multiple data sources and reporting streams simultaneously.
  • Work independently and proactively in a fast-paced environment.
  • Comfortable working cross-functionally and supporting multiple business units.
  • Demonstrated initiative and accountability for high-quality output under tight timelines.

    • ENVIRONMENTAL WORKING CONDITIONS

  • Office based, sitting for several hours at a time.

    • PHYSICAL / MENTAL DEMANDS

  • Requires sitting and standing associated with a normal office environment. Some bending and stretching required. Manual dexterity using a computer keyboard and calculator.

    • ORGANIZATIONAL REQUIREMENTS

  • HOPCo Mission, Vision and Values must be acknowledged and adhered to

    • This description is intended to provide only basic guidelines for meeting job requirements. Responsibilities, knowledge, skills, abilities and working conditions may change as needs evolve.

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    Marketing Data Analyst • Phoenix, AZ, US