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Paid Media Specialist
Paid Media SpecialistInforma Group Plc. • New York City, New York, USA
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Paid Media Specialist

Paid Media Specialist

Informa Group Plc. • New York City, New York, USA
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This role is based in our 605 3rd Avenue New York office.

Your Impact

Youll take ownership of high-spending brand campaigns within Informas centralized digital marketing team managing paid media channels across Search Social and Display. Your innovative approach will help us exceed industry benchmarks and drive remarkable results.

What Youll Do

  • Create and optimize paid media campaigns across multiple brands
  • Identify growth opportunities to enhance campaign performance
  • Analyze data to make strategic recommendations
  • Collaborate with digital marketing teams on integrated strategies
  • Stay current with industry trends to implement best practices

Your Growth Journey

Youll work alongside Senior Paid Media Managers who will provide expert guidance as you :

  • Develop advanced paid media skills
  • Learn multiple aspects of digital marketing
  • Build cross-functional expertise
  • Shape innovative campaigns
  • Grow your career in a fast-expanding team
  • Qualifications : Youll Bring

  • Experience in paid media channels (Google Ads Facebook Ads LinkedIn Ads Display)
  • Skills in :
  • Campaign creation and management

  • Keyword planning and research
  • Budget management
  • Audience targeting
  • Data analysis
  • Google Analytics
  • Excel and Google tools
  • Strong communication abilities to explain complex concepts clearly
  • Analytical mindset and attention to detail
  • Drive to challenge the status quo
  • What Makes You Stand Out

  • Proactive approach to learning and improvement
  • Natural curiosity about digital marketing
  • Data-driven decision-making skills
  • Collaborative spirit
  • Pride in delivering quality work
  • Additional Information :

    We believe that great things happen when people connect face-to-face. Thats why we work in-person with each other or with customers and partners three days a week or more. When youre not spending time together in one of our offices or other workplaces like at an Informa event you get the flexibility and support to work from home or remotely.

    We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at

    Our benefits include :

  • Great community : a welcoming culture with in-person and online social events our fantastic Walk the World charity day and active colleague groups and networks promoting a positive supportive and collaborative work environment
  • Broader impact : take up to four days per year to volunteer with charity match funding available too
  • Career opportunity : the opportunity to develop your career with bespoke training and learning mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves
  • Time out : 15 days PTO rising to 20 after three years and 25 after six years plus 10 national holidays a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
  • Competitive benefits including a 401k match health vision and dental insurance parental leave and an ESPP offering company shares at a minimum 15% discount
  • Strong wellbeing support through EAP assistance mental health first aiders free access to a wellness app and more
  • Recognition for great work with global awards and kudos programs
  • As an international company the chance to collaborate with teams around the world
  • The salary range for this role is $60000- $80000 based on experience.

    This posting will automatically expire on 12 / 12 / 25

    Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.

    If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and or in the advertised position please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.

    See how Informa handles your personal data when you apply for a job here.

    Remote Work : No

    Employment Type : Full-time

    Key Skills

    Quality Assurance,Client Relation,Target Audience,Media Planning,Trend Analysis,Market Research,Email Campaigns,Social Channels,Campaign Management,Client Service,Current Events,News Stories,Powerpoint,Data Analysis,Analytics

    Experience : years

    Vacancy : 1

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    Paid Media Specialist • New York City, New York, USA

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