Sr Integrated Marketing Manager - Brand Strategy

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The Sr Integrated Brand Marketing Manager is part of a marketing team responsible for the comprehensive Marketing strategy of T-Mobile's Home Internet products and segments across the consumer experience. This role will help define and develop integrated marketing strategies and plans that leverage paid, owned and earned channels / media that align to company priorities and deliver on commercial and brand objectives. Strategic partnership with creative, commercial, operations, media and analytics is a must. An understanding of the evolving MarTech / AdTech space and the ability to articulate and positively orchestrate complex marketing plans across multiple channels and teams are critical for success. In addition, this position is pivotal to ensuring execution of targeted marketing programs across all functional marketing areas are consistent and to ensure the product experience, digital transformation and brand marketing priorities are met. This opportunity is an ambitious and exciting role for a marketing leader with a passion for building comprehensive capabilities and leading a high performing team to success.

This is a hybrid position that requires being in-office at least 3 days a week.

RESPONSIBILITIES :

• Marketing strategy : Develop marketing strategies and manage integrated marketing plans that deliver to commercial / brand priorities / goals and further our business transformation.
• Data-driven & insights : Leverage data, analytics and segmentation to find opportunities and insights and translate needs into executable integrated marketing plans that improve performance and deliver on objectives. Drive understanding of marketing funnel levers across the team, building on existing forecasting platforms to monitor performance.
• Strategic planning : Owns and authors the brand marketing plan, collaborating with leadership across commercial and brand functions to align campaign strategies and priorities while orchestrating end-to-end marketing campaigns, contact strategies, and resources to ensure on-time, on-budget execution.
• Customer-centric communications : partners with brand strategy and internal creative teams along with agencies on creation of world-class communications and collateral that speaks to the audience and campaign objectives
• Cross-functional leadership : Partners with analytics and marketing operations teams to ensure strategic objectives and learning agenda are accurately tracked and measured to evaluate performance.
• Influence : Ability to influence cross-functional teams

QUALIFICATIONS :

Travel :

Travel Required (Yes / No) :

DOT Regulated :

DOT Regulated Position (Yes / No) : No

Safety Sensitive Position (Yes / No) : No

Base Pay Range : $109,200 - $196,900

Corporate Bonus Target : 20%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and / or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and / or team performance. To find the pay range for this role based on hiring location, click here .

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com .

Never stop growing!

As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder-it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth-and we applaud it. You’re unstoppable!

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500 . Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.