Head of Growth Marketing (Detroit)

Head of Growth Marketing

About the Company

Innovative provider of AI-native CRM software

Industry

Computer Software

Type

Privately Held, VC-backed

Founded

2019

Employees

51-200

Funding

$51-$75 million

About the Role

The Company is seeking a Head of Growth Marketing to spearhead its customer acquisition efforts. This senior role is pivotal in leading the growth engine, with a focus on scaling demand generation strategies across various channels to target and convert mid-market customers. The successful candidate will be responsible for driving paid acquisition through the design and optimization of multi-channel campaigns, as well as building organic growth loops and developing targeted programs to expand reach and accelerate adoption. A key aspect of the role is to optimize lifecycle and retention, champion conversion optimization, and scale a high-performing growth function. The Head of Growth Marketing will also be expected to measure, forecast, and report on growth analytics, ensuring full transparency and accountability.

Applicants for the Head of Growth Marketing position at the company should have a minimum of 12 years' of experience in growth marketing, with a proven track record in B2B tech or product-led organizations. The role requires a leader with a strong background in mid-market B2B, particularly in designing and executing strategies for companies with 500 - 1,000+ employees. The ideal candidate will have a full-funnel strategic insight, a product-led growth mindset, and be adept at analytical and data-driven thinking. Exceptional communication, collaboration, and inspiring leadership skills are essential, as the role involves working closely with cross-functional teams and aligning diverse stakeholders around shared growth goals. The hiring process is thorough, including initial conversations, core interviews with key stakeholders, and a final stage with the CEO.

Hiring Manager Title

VP of Marketing

Travel Percent

Less than 10%

Functions

• Marketing