Go-to-Market (GTM) Operations Manager

Be the one who makes a difference!

At Vertex Education we are a team of high achievers, courageous leaders, and passionate believers in changing lives through education. As a purpose-led education services provider, our mission is destined to benefit many and yet it starts with just one person inspired to work together with us to make a memorable and meaningful difference for our clients, schools, students, and communities. Be the one who makes a difference—with us.

The Go-to-Market (GTM) Operations Manager , will play a key role in enabling Vertex’s growth by ensuring that sales processes, systems, and data are managed with consistency, accuracy, and operational discipline. This role will support day-to-day GTM execution, including CRM administration (HubSpot), forecasting, performance reporting, and process optimization.

The GTM Operations Manager will partner closely with sales, marketing, finance, and service delivery teams to ensure seamless execution across the customer lifecycle — supporting pipeline visibility, contract workflow, and performance tracking. This position reports to the Chief Growth Officer, with dotted line to the President of the Vertex Support Services division.

ESSENTIAL FUNCTIONS :

1. CRM Management and Optimization (HubSpot) :

• Own day-to-day administration, configuration, and optimization of HubSpot CRM.
• Maintain data accuracy, integrity, and compliance across all records, pipelines, and workflows.
• Implement automation to streamline lead management, opportunity tracking, and renewal workflows.
• Develop and maintain CRM dashboards and reports that provide actionable insights to sales and leadership.
• Serve as the internal HubSpot expert, coordinating with external consultants for advanced configuration or integrations.
• Maintain and optimize all lead-generation forms, including testing and refining form fields, workflows, and A / B variants to maximize conversion rates and provide Sales with high-quality, actionable lead data.

2. Sales Operations and Forecasting :

3. Process Improvement and Execution :

4. Cross-Functional Coordination :

REQUIRED QUALIFICATIONS :

Be excited to be a part of our team and grow your career with us!

Be the one who enables us to positively impact over 258,000 students across multiple states while driving our growth forward so we can enrich even more lives. Be the one who helps us achieve excellence for over 226 schools that we support with academics, finance, technology, human resources, communications, marketing, facilities, construction, and food services. Be the one who is a diverse thinker, a team player, a smart risk taker, an innovator, and a difference maker by encouraging others to climb higher and reach farther to further education.

Be the one who makes a difference!

With an innovative mind, a hungry heart, and engaging spirit you can change lives through education. Be a part of Vertex Education and let’s make a difference together. Apply Today!