Startup Marketing Manager

Startup Marketing Manager

Zendesk for Startups empowers startups to scale and thrive by delivering best-in-class customer experience solutions. With over 160,000 customers globally, we've supported trailblazing companies such as Slack, Uber, Instacart, Canva, Nubank, Limebike, and Deliveroo from their earliest stages. Our mission is to drive sustainable startup growth through strategic partnerships, vibrant community engagement, and innovative go-to-market programs.

As the Startup Marketing Manager you will play a pivotal role in elevating Zendesk for Startups' presence by delivering targeted, valuable content and digital campaigns that educate startups on our product capabilities and support scalable CX growth. You will own an end-to-end content and digital marketing strategy aligned with Zendesk's startup positioning to engage startups at every stagefrom top-of-funnel awareness to onboarding nurture and sales enablement.

We're looking for a strategic marketer and creative storyteller who deeply understands startup audiences and can lead integrated marketing programs that accelerate global startup acquisition, activation, and loyalty.

What You'll Be Doing

• Refine and articulate a clear, compelling value proposition and messaging that shows why startups should choose Zendesk's scalable, flexible, AI-driven CX platform.
• Own and develop the global startup content strategy to engage startups across all stagesfrom awareness to onboarding nurture and sales enablement. This includes onboarding content, customer success stories, thought leadership, product positioning, production / solution content, industry reports, newsletters, and SEO-optimized content across mixed media (written, video, podcasts).
• Collaborate closely with product marketing, performance marketing, and regional partner teams to create content aligned with startup needs and evolving market trends.

Organic Social Media Planning & Implementation

Digital Campaign Management

Cross-Functional Collaboration & Global Execution

What You'll Bring

Basic Qualifications :

Nice to haves :

The US annualized base salary range for this position is $124,000.00-$186,000.00. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role postings reflect the base salary only (or OTE for commissions based roles), and do not include bonus, benefits, or related incentives.