Senior Integrated Marketing Communications (IMC) Manager

Senior Integrated Marketing Communications (IMC) Manager

Location : Remote (Austin, TX preferred)

Overview

The Senior IMC Manager leads the strategy and execution of fully integrated marketing communications that build brand equity, drive engagement, and deliver measurable business results. This role blends strategic campaign leadership with hands?on enablementdeveloping in?house capabilities, processes, and creative agility to reduce reliance on external agencies.

Key Responsibilities

• Develop the annual integrated communications strategy aligned to brand and commercial objectives.
• Lead consumer?facing campaigns across paid, owned, and earned channels, ensuring consistent storytelling and brand voice.
• Build internal capabilities by establishing content frameworks, asset management systems, and in?house creative and media processes.
• Partner with the Senior Brand Manager to align communications with strategic positioning, innovation priorities, and key business milestones.
• Manage and mentor internal creative, digital, and content teams; oversee agency partners where specialized expertise is required.
• Orchestrate cross?functional planning across digital, social, PR, shopper marketing, and e?commerce.
• Create and implement campaign measurement frameworks; analyze performance, optimize in real time, and share learnings across teams.

Qualifications

Why Join Ways2Well?

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