Director, Strategic Pricing & Value Realization, Residential

Strategic Pricing And Value Realization

We are Generac, a leading energy technology company committed to powering a smarter world. Over the 60 plus years of Generac's history, we've been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries. The Director, Strategic Pricing and Value Realization leads the design, implementation, and optimization of pricing strategies across the organization to ensure long-term market expansion and enable profitable growth. This role elevates pricing from a functional capability to a strategic growth lever, ensuring that Generac maximizes revenue, profitability, and customer loyalty across all channels.

Major Responsibilities

• Defines and executes Generac's pricing and value realization strategy, ensuring alignment with corporate objectives, market positioning, and customer value creation
• Serves as the executive authority on pricing, advising business unit leaders and senior management on pricing structures, revenue models, and monetization opportunities
• Anticipates and adapts to macroeconomic, competitive, and regulatory shifts that impact pricing strategies
• Drives enterprise-wide initiatives to enhance revenue growth and margin expansion through strategic pricing, bundling, and promotional frameworks
• Establishes and manages governance for MSRP, MAP, and promotional pricing to ensure consistency, transparency, and profitability across channels in the residential businesses
• Leads strategic scenario planning and predictive modeling to guide executive decision-making on pricing actions and trade-offs
• Oversees advanced pricing analytics, consumer elasticity modeling, and competitive intelligence to inform enterprise pricing strategy
• Guides the use of AI / ML, predictive analytics, and algorithmic pricing engines to enhance responsiveness, scalability, and accuracy of pricing decisions
• Partners with Product Management, Marketing, and Sales leaders to integrate pricing strategy into product lifecycle planning, go-to-market strategies, and commercial execution
• Collaborates with Finance, Operations and Supply Chain leaders to align pricing with demand planning, channel health, and inventory optimization
• Ensures executive-level visibility into pricing outcomes through high-impact presentations and financial reporting
• Builds and leads a high-performing pricing and value realization team, fostering a culture of data-driven decision-making, innovation, and accountability
• Develops scalable processes, systems, and tools to institutionalize pricing excellence
• Mentors senior pricing professionals, preparing the next generation of leaders in pricing strategy and revenue management

Minimum Job Requirements

Preferred Job Requirements

Physical Demands : While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.