Director of Protocol Sales

About The Tie

The Tie is the leading provider of information services for digital assets. We help protocols, institutions, and enterprises better understand, engage with, and participate in crypto markets.

Our protocol-focused products include :

• Corporate Access – One of our fastest-growing businesses, connecting protocols with institutional investors through four annual flagship events and direct connectivity opportunities.
• Data Integrations & IR Dashboards – Bespoke dashboards in The Tie Terminal and on public websites (e.g. Frosty Metrics ) that enable protocols to showcase growth, highlight trajectory, and communicate effectively with institutions and their communities.
• Labs - Our data-driven accelerator, helping protocols leverage institutional-grade data for smarter strategy, BD, and marketing.
• Conference Sponsorships – Premium sponsorship opportunities at The Tie’s four private, institutional-only conferences.

Role Overview

We’re seeking a Director of Protocol Sales to help build commercial relationships with leading token issuers, foundations, and ecosystems. This role is all about helping protocols tell their story to institutions using data and then connect directly with investors through Corporate Access .

You’ll be responsible for selling across Corporate Access, data integrations / IR dashboards, Labs, and conference sponsorships. Success means building a pipeline, developing deep relationships with protocol leadership, and closing deals that help protocols optimize their institutional go-to-market strategy—whether that’s growing TVL, building credibility with allocators, or navigating tokenization trends.

This role reports directly to the SVP of Sales and is core to scaling The Tie’s protocol-facing business.

Key Responsibilities

Requirements

Benefits

The Tie Inc is an equal opportunity employer