Assistant Director, Event and Program Marketing

Assistant Director Of Event And Program Marketing

The Assistant Director Of Event And Program Marketing at the Rustandy Center For Social Sector Innovation plays a crucial role in executing marketing strategies for a diverse range of events and programs. These initiatives are designed to engage and serve Chicago Booth alumni, students, faculty, and social sector practitioners. This position demands a blend of creativity, analytical skills, and project management expertise, with strong writing abilities to effectively promote topics such as social entrepreneurship, impact investing, nonprofit board governance, and capacity building in the social sector, and other social impact areas. The successful candidate will have a proven ability to manage multiple projects, leverage digital marketing tools, and collaborate with cross-functional teams to drive engagement and achieve the center's goals.

Responsibilities include implementing and managing global event and program marketing strategy and processes to engage key audiences, including email campaigns, social media, and more. Execute organic and paid social media strategies for events and programs, ensuring alignment with overall marketing objectives. Collaborate with the Rustandy Center program team and designers to produce consistent, on-brand collateral for events and programs, including day-of materials, customized swag, and more evergreen materials like program flyers. Maintain and update the Rustandy Center website, ensuring both the overall site and event and program-specific content is current, accurate, and optimized for user engagement. Work closely with other departments and international offices on marketing projects, which may require evening or early morning calls. Manage email calendar by tracking send dates, drafting copy, designing, and deploying 100+ emails per year. Keep up to date with the latest in global marketing trends, including emerging social media platforms and tools. Assist with general marketing activities, administration, and day-of-event execution. Utilize project management skills and tools, such as Airtable, to organize and track marketing initiatives. Employ design skills and tools such as Photoshop, InDesign, and Illustrator to create visually appealing marketing materials. Develop marketing communications, advertising, or publicity materials with a moderate level of guidance from others. Develop, plan, and coordinate the development and production of marketing and publicity materials and campaigns, ensuring deadlines and budgets are met. Perform one or more of the following marketing functions : marketing communications / advertising; web blogs or digital marketing; market research; development or review and update of the marketing infrastructure and management of external sales agency relationships. Perform other related work as needed.

Minimum requirements include a college or university degree in a related field. Minimum requirements include knowledge and skills developed through 2-5 years of work experience in a related job discipline. Preferred qualifications include a bachelor's degree in journalism, marketing, or a communications-related field. A minimum two years of relevant experience in marketing. Background in an agency, or fast-paced marketing environment. Familiarity working with diverse teams across different geographies. Proficiency with website management and familiarity with content management systems, alongside marketing tools such as Sprinklr, Marketo, and Sitecore. Understanding of project management software like Airtable or Asana, and design tools including Photoshop, InDesign, Illustrator, and Canva. Proficiency with MS Office (Word, Excel, PowerPoint, and Outlook). Strong writing skills with the ability to create compelling and effective marketing content. Exceptional verbal, written, and presentation skills, including expertise in copywriting and editing. Work quickly and juggle multiple detailed tasks / projects simultaneously with the utmost attention to detail and meet strict deadlines in a fast-paced environment with frequent interruptions.