Media Strategy & Analytics

We are looking for a Media Strategy & Analytics Specialist who is very skilled and motivated to join our busy marketing team. The person who gets the job will be very important in creating putting into action and improving data-driven media strategies on a number of platforms. To help the brand grow and the business do well this job requires skills in media analytics measuring campaign performance and generating actionable insights.

Main Duties :

Create and oversee thorough media plans that are in line with business goals and target audiences.

Gather look at and explain data on how well different types of media are doing (digital TV print social media etc.).

Prepare and give stakeholders detailed reports on the effectiveness of media campaigns return on investment (ROI) and key performance indicators (KPIs).

Work with both internal teams and outside partners to make sure that media plans are consistent and work well.

Use advanced analytics tools like Google Analytics Nielsen and Comscore to keep an eye on and improve the performance of your campaigns.

Give useful advice based on data insights to improve future media strategies.

Keep up with new trends best practices in the industry and new technologies in media and analytics.

Handle media budgets so that they are as cost-effective and effective as possible.

Be in charge of A / B testing attribution modeling and analyzing campaigns across multiple channels.

Make sure that all media activities follow the rules set by the company and the law.

Requirements :

A bachelors degree in marketing communications business statistics or a related field; a masters degree is preferred.

More than three years of experience in media planning strategy or analytics ideally in a fast-paced setting.

Good at using media analytics tools like Google Analytics Adobe Analytics Nielsen and Comscore.

A lot of experience with numbers analysis and solving problems.

Great at talking and giving presentations.

Showed that you can handle more than one project and deadline at a time.

It would be helpful if you had used data visualization tools before like Tableau or Power BI.

Compensation and Benefits

Annual Salary : $90000 to $120000 commensurate with experience and qualifications.

Comprehensive Benefits Package :

Medical dental and vision insurance

401(k) plan with company match

Paid time off (PTO) and holidays

Flexible work arrangements (remote options)

Professional development and training opportunities

Employee wellness programs

Life and disability insurance

Employee assistance programs (EAP)

Key Skills

Adobe Analytics,Data Analytics,SQL,Attribution Modeling,Power BI,R,Regression Analysis,Data Visualization,Tableau,Data Mining,SAS,Analytics

Employment Type : Full Time

Experience : years

Vacancy : 1