Sr. E-Commerce Lead

Sr. E-Commerce Lead

Have you ever used the self-checkout in a grocery store? Played the slots at a Caesar's Casino? Maybe you grabbed a drink from a vending machine or paid to park your car? If you've answered with a resounding "YES", then you've done so with the aid of one of the 10 million devices installed by Crane Payment Innovations (CPI).

We make the technology that powers your everyday life, enabling more than 4 billion transactions every week in more than 143 currencies worldwide. From cash and coins to cards and mobile, we keep the world of payments moving with smart validation devices and business management software.

Headquartered in Malvern, PA, CPI is supported by : >

2,500 global associates, 7 manufacturing sites, 12 corporate offices and 43 service branches.

What You'll Be Doing

We're looking for a strategic and execution-focused Sr. E-Commerce Lead to drive the successful launch and ongoing performance of our e-commerce platform. This role blends digital marketing, SEO, SEM, generative search, campaign strategy, and performance analytics with a strong understanding of web platforms, MarTech and sales enablement.

You will be the primary driver of CPI's e-commerce strategy and execution, responsible for :

E-Commerce Strategy & Execution

• Lead the launch and optimization of CPI's e-commerce platform for hardware and engineered products.
• Develop and execute integrated digital marketing campaigns to drive qualified traffic, engagement, and conversion.
• Own SEO, Generative Search and SEM strategy and implementation to maximize visibility and organic / paid reach.
• Track performance metrics across channels and campaigns, using data to refine and improve outcomes.
• Manage lead generation efforts and systematically automate handoff of qualified leads to the sales organization.

Sales Partnership & Enablement

Technology & Platform Oversight

Who We're Looking For

Digital Strategist & Executor

Sales-Aligned Marketer

Data-Driven Decision Maker

Collaborative Influencer

Qualifications and Requirements

What We're Offering

Sound interesting? Come see why we are OneCPI!

CPI is part of Crane NXT, a premier industrial technology company that provides proprietary and trusted technology solutions to secure, detect, and authenticate what matters most to its customers. The company is a pioneer in advanced, proprietary micro-optics technology for securing physical products, and its sophisticated electronic equipment and associated software leverages proprietary core capabilities with detection and sensing technologies. Crane NXT has approximately 4,000 employees with global operations and manufacturing facilities in the United States, the United Kingdom, Mexico, Japan, Switzerland, Germany, Sweden, and Malta. For more information, visit www.cranenxt.com.

Crane Payment Innovations is committed to hiring a diverse workforce. Applicants will receive consideration without regard to race, color, religion, sex, gender identity, sexual orientation, age, disability, military status, or national origin or any other characteristic protected under federal, state, or applicable local law.