MARKETING - SOCIAL MEDIA MANAGER

Social Media Marketing Manager

Reporting to the Director of Marketing, the position's primary responsibilities are to lead all social media marketing efforts such as but not limited to research, strategy and implementation of emerging forms of digital media, social media, and paid online advertising.

Duties and Responsibilities :

• Lead strategic efforts for the planning, development and implementation of social media strategies, editorial calendars, and tactical plans, ensuring that all social media messages, measurements and content are relevant to target audience.
• Responsible for maintenance, engagement and growth strategy of all social media platforms, including but not limited to Facebook, Twitter, Snapchat, YouTube, Instagram as well as, new / emerging platforms.
• Develop strategy and implement marketing campaigns across online OTA sites and other third party review sites to include : Trip Advisor, Yelp, Expedia, Hotels.com, Trivago, etc.
• On an ongoing basis, measure and report performance of all marketing activities, and assets against goals, identify trends and insights, and optimize plan based on these insights.
• Develop strategy for executing paid campaigns that drive click through, revenue, trial and visitation.
• Develop innovative and new ideas that move the property forward in terms of social media photography and video
• Strategize, establish and grow relationships with key influencers in digital space, such as bloggers, high profile followed personalities, entertainers, etc.
• Lead community engagement and involvement efforts.
• Stay abreast of trends, technologies and advancements in social, mobile and online review sites.
• Oversee production and implementation of social campaigns.
• Develop Hard Rock blog strategy and ensure content is driving engagement and search optimization alongside the Digital Marketing Manager.
• Maintain monthly budget for all resort social support.
• Lead local music play-lists and other Vibe initiatives, adapted to time of day and clientele.
• Evaluate and adjust overall guest experiences based on interaction with guests, industry trends, corporate initiatives, etc. Enhance group business experience through customization.
• Partner with advertising team to ensure alignment between digital and traditional media.
• Work closely with Internet Marketing to integrate social media into online brand campaigns.
• Support Hard Rock International initiatives through social campaigns where appropriate.
• Serve as the liaison between Human Resources, Seminole Gaming Internet Marketing, Hard Rock International and other departments as it relates to mobile and social media efforts.
• Train leadership on mobile and social media techniques and share best practices to more effectively engage employees and management on mobile and social media sites.
• Support other key marketing efforts as needed.

Qualifications :

Work Environment :

Closing :

The Tribal Council gives preference in all of its employment practices to Native Americans. First preference in hiring, training, promoting and in all other aspects of employment is given to members of the Seminole Tribe who meet the job requirements. Second preference is given to members of other federally recognized Native American Tribes who meet the job requirements.

As part of Seminole Gaming's employment process, final candidates will be required to obtain gaming licensure by completing a background check with Seminole Gaming Compliance and Regulations, prior to an offer being extended. These background checks may include, but are not limited to :

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Disclaimer While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).