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Paid Search, Performance Media, Sr. Manager

Paid Search, Performance Media, Sr. Manager

SamsungPlano, TX, US
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Sr. Manager Of Paid Search, Performance Marketing

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances, and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We've grown into one of THE most recognized global brands. We consider ourselves "relentless pioneers" that push boundaries and defy barriers. The company pushes beyond the limits of today's technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA's ENERGY STAR Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations. People | Excellence | Change | Integrity | Co-prosperity

Role & Responsibilities

We are seeking a highly skilled Sr. Manager of Paid Search, Performance Marketing to lead Search and Performance Media with a focus on full-funnel integration, measurement, and business impact. This person will serve as a liaison between media strategy & activation, measurement and analytics, creative, and marketing teams, ensuring that our paid media efforts are data and audience driven and aligned with MX goals overall.

Integrated Media and Search Strategy :

  • Translate strategic goals into channel specific plans, owning activation strategy for performance channels especially around Search / SEM.
  • Develop and lead paid search strategy (Google, Bing, SA360) across always-on and product driven campaigns
  • Own audience strategy and bidding strategies, creative testing and platform innovation
  • Drive alignment of Performance media with business objectives and product launches, as well as omni-channel campaigns

Agency & Vendor Management

  • Partner with agency and external partners to ensure search is integrated with paid social, display, ecommerce, and organic search strategies
  • Work on plan development and activation, including daily tracking and monitoring of campaigns
  • Analyze campaign performance and recommend tactical pivots in real time.

    • Measurement & Analytics

  • Establish clear KPIs across ROAS, CAC, LTV, and incrementality
  • Oversee cross-channel KPIs for performance as well as s.com activities ability to marry data insights with site driven activities
  • Translate performance into actionable insights and present recommendations to cross functional stakeholders using data-driven analysis
  • Partner with creative team to inform performance led content and A / B testing

    • Budget Optimization and Oversight

  • Oversee search and lower funnel performance budget allocation and pacing across campaigns
  • Monitor in-flight results and ensure agile decision making to maximize ROI
  • Continuously test and learn to identify scalable opportunities and mitigate performance risks

    • Skills and Qualifications

  • 8-10 Years of experience in Search and Performance Driven marketing
  • Proven experience managing mid-big budgets and optimize against efficiency and business outcomes
  • Strong understanding of digital attribution and incrementality
  • Deep knowledge of Google Ads, Bing, 360, Programmatic and analytics tools
  • Bachelors in Marketing, Advertising, Buss Admin, Economics, Data Analytics or similar

    • At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

    Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.

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