Regional Sales Manager

MANAGEMENT & DEVELOPMENT OF REGIONS & ZONES

Shelf / Distribution : Implements distribution strategies for priority packages in alignment with RBNA recommendations and ACV objectives for each retailer. Ensures that all base schematics adhere to Red Bull standards regarding product flow package assortment Fair Space Index and Strike Zone placement.

Price : Proactively promotes optimal Red Bull pricing by leveraging best practices and available tools. Tailors presentations to address customer needs and achieve mutual objectives. Secures pricing and promotional programs that align with internal Red Bull guidelines.

Promotion : Develops an annual promotion schedule based on chain headquarters objectives. Persuasively presents Red Bull standards and pricing in a manner that meets customers needs. Ensures all promotions are supported with effective point-of-sale materials and incremental displays.

Quality Points of Distribution (QPOD) : Personalizes sales pitches to meet specific account objectives while ensuring effective permanent merchandising. Evaluates return on investment (ROI) before recommending specific point-of-sale materials or customized solutions. Executes merchandising strategies that are consistent with Channel Strategy guidelines.

MANAGEMENT & DEVELOPMENT OF LOCAL RELATIONSHIPS

Develops a Wiring Model to facilitate effective communication with all decision-makers within regional chains.

Regularly participates in activities aimed at fostering partnerships and establishing connections at the regional or zone level within the assigned chains.

Conducts monthly reviews focusing on key areas to strengthen connections and collaborate on execution plans.

Creates essential tools and business review templates to ensure that Red Bull personnel and local Distributor Partners (DPs) analyze consistent data nationwide.

Frequently engages in initiatives to build relationships with Base Commanders and establish connections at bases within the assigned region.

BUDGETS / ANNUAL PLANNING

Ensures regional compliance with annual Customer Marketing Agreements from chain headquarters for all assigned areas of responsibility.

Manages travel and entertainment (T&E) expenses as well as tactical spending within the assigned budget.

BUSINESS ANALYSIS

Collaborates with the Senior Manager to assess the return on investment (ROI) for all regional divisional and banner-level programming and promotions.

Works closely with the Category Management Team to evaluate ROI in relation to pay-for-space agreements and communicates key insights to the Channel Lead.

Leads post-promotion analyses in partnership with the Category team to assess the effectiveness of all promotional programs.

Cultivates business relationships aimed at securing relevant retailer scan data basket analysis data and other insights that inform future strategies and enhance understanding of consumer purchasing behaviors.

Conducts a thorough analysis of business and customer sales data to identify priorities and areas of focus.

BUSINESS REVIEWS & RELATIONSHIPS

Conducts quarterly business reviews to provide updates to internal and external stakeholders regarding business performance channel competition opportunities and other relevant topics.

Proactively shares examples of Red Bull marketing initiatives to highlight key differentiators compared to competitors.

Delivers energy-related insights that facilitate improvements in promotional strategies pricing distribution or merchandising practices.

Regularly participates in activities aimed at strengthening relationships and establishing deeper connections with key accounts beyond the basic level.

COMMUNICATION & TEAMWORK

Utilizes appropriate communication methods to keep Distribution Partners (DPs) Brokers and District Program Managers (DPMs) informed about regional divisional or banner-level programs and initiatives related to their assigned chains.

Regularly visits Distribution Partners and Brokers to establish personal connections and ensure open lines of communication.

Ensures consistent and transparent communication with relevant regional and distribution partner personnel to facilitate the effective implementation of programs.

Qualifications :

Minimum 5 years Sales and Key Account experience with a strong track record of success preferably in beverage CPG (Consumer Packaged Goods) or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery DSD) operation

Should have experience in chains across multiple channels

Military Channel experience strongly preferred

Strong analytical skills and experience using internal and external data sources (i.e. Circana)

Excellent communication and active listening skills

Strong negotiation skills

Innovative solution-oriented mindset

Self-motivated and able to work independently

Must be extremely proficient in Microsoft Excel and PowerPoint

EDUCATION REQUIREMENTS

University Bachelors Degree preferred

Additional Information :

This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $92000 - 138000 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include :

Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and / or work location)

Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.

Remote Work : No

Employment Type : Full-time

Key Skills

Sales Experience,Direct Sales,Management Experience,Territory Management,Hospice Care,Home Care,Salesforce,Outside Sales,Sales Management,CRM Software,Enterprise Sales,negotiation

Department / Functional Area : Sales

Experience : years

Vacancy : 1