Associate Manager, Public Relations Job at KFC in Plano

MediabistroPlano, TX, United States

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What You’ll Be Serving Up

The Manager of Earned Media is responsible for driving brand relevance, reputation, and reach through impactful storytelling and strategic communications. This role oversees all aspects of earned media — including PR strategy, agency management, media and community relations, crisis communications, and CSR initiatives — to generate meaningful brand impact and public perception.

What You’ll Be Serving Up

Here’s How You’ll Spice Things Up

Strategy & Planning

Lead the development and execution of integrated earned media strategies to support brand, product, and purpose-driven initiatives.
Maximize value from PR agency partnerships through proactive planning, briefing, and results-oriented execution.
Collaborate cross-functionally with Yum! Corporate Comms, Government Affairs, and Global Public Affairs to ensure aligned narratives and positioning.

Media & Reputation Management

Serve as a media spokesperson for KFC U.S. when needed; provide media training and prep materials for executives.

Build and maintain strong media relationships; proactively pitch stories and respond to inbound inquiries to secure high-impact coverage.

Monitor brand sentiment and manage ongoing reputation efforts, including proactive and reactive communications tied to media and digital channels.

Crisis & Issues Management

Lead issues management efforts : assess risks, coordinate with the Crisis Core Team, develop response strategies, and manage communications during crises.

Develop playbooks and lead post-crisis reviews to continuously improve preparedness and response.

Community & CSR Leadership

Manage KFC's Community Relations programs, including national partnerships such as the Giving Kitchen and internal volunteerism initiatives.

Oversee CSR strategy and reporting : lead data collection, draft narratives, and submit to Yum!'s citizenship and sustainability platform (Recipe for Good).

Benchmark industry CSR trends to recommend and evolve KFC's social impact programs.

Execution & Reporting

Oversee project timelines and budgets to ensure earned media campaigns are delivered on time and within scope.

Create campaign briefs, wrap reports, media coverage summaries, and leadership presentations to showcase progress and impact.

Track KPIs and ensure ongoing performance and learning are applied across initiatives.

Cultural & Industry Fluency

Stay ahead of media trends, consumer behaviors, and digital platforms to ensure KFC's earned storytelling remains culturally relevant and innovative.

Champion integrated thinking - connecting narrative, brand voice, and business priorities into a unified communication architecture.

What You Bring To The Table

Education / Certifications – BA / BS in Public Relations, Journalism, Communications or related field

Experience

Years of Experience – Minimum 7+ years of experience in public relations / external communications with a public relations firm, corporation or non-profit organization

Knowledge of public relations strategies, tactics and writing formats (releases, statements, advisories, cutlines and speeches)

Experience leading community relations and CSR initiatives

Experience in QSR or franchised organization in a related field preferred

Media relations experience required, and event planning experience a bonus

Excellent written and verbal communication skills / presentation skills

Existing relationships with media and special interest groups preferable

Working knowledge and experience with print, broadcast and social media. Strong media relationships a plus

Must have ability to build strong relationships and manage multiple projects in a fast-paced environment.

KFC Corporation, based in Louisville, Kentucky, is one of the few brands in America that can boast about having a rich, 60-year history of success and innovation. In fact, KFC is the world's most popular chicken restaurant chain and a division of Yum! Brands, the world’s largest restaurant company.

Yum! Brands, Inc., based in Louisville, Kentucky, has over 45,000 restaurants in more than 135 countries and territories and is one of the Aon Hewitt Top Companies for Leaders in North America. In 2018, Yum! Brands was recognized as part of the inaugural Bloomberg Gender-Equality Index. The company’s restaurant brands – KFC, Pizza Hut and Taco Bell – are global leaders of the chicken, pizza and Mexican-style food categories.

More important than our size is our commitment to breakthrough innovation and the success of our employees. We're proud of the unique culture we've built, one where everyone can be their best self, make a difference and have fun! We believe in our people, trust in their positive intentions, encourage ideas from everyone, and have actively developed a workforce that is diverse in style and background.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing, Public Relations, and Writing / Editing

Industries

Restaurants

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Public Associate Job • Plano, TX, United States