Influencer Marketing Manager

Description

SKIMS is a solutions-oriented brand creating the future of underwear, shapewear and clothing.

We’re disrupting the industry with our game-changing product and culturally driven creative, and are looking for an. Influencer Marketing Manager to join us.

As the Influencer Marketing Manager you should have a passion for influencer culture, developing new ideas, challenging assumptions and be equal parts creative and analytical.

SKIMS is looking for an Influencer Manager to support in the growth of our SKIMS influencer community in a meaningful way. The ideal candidate has experience working with micro to macro influencers, content creators and VIPs and is confident negotiating contracts for paid and earned partnerships, to strategically drive engagement, awareness and conversion.

We are looking for a self-motivated individual who thrives in a fast-paced fashion environment. Successful team members are willing to go beyond the job description to support the business in high-growth mode.

Key Responsibilities

• Promote and support the brand vision and goals with messaging across our influencer community to build and develop meaningful relationships
• Help implement a Global, cross-platform influencer marketing strategy, establishing and nurturing long-term partnerships through organic and sponsored content
• Retain current influencer base and build new relationships into advocates of the brand
• Actively source, evaluate and develop strong partnerships with passionate customers, content creators and influential people
• Keen ability to identify and recruit talent that represents the brand pillars and goals
• Manage content distribution across paid media and partner closely with our paid media and social teams to drive a holistic marketing strategy
• Innovate and enhance our influencer marketing approach, staying on top of the latest trends
• Execute social / digital activations for key brand launches
• Harness storytelling to leverage influencers to connect to brand objectives and consumer needs
• Track and analyze performance of influencer outreach, content, and conversion rates to estimate ROI and advise on best strategies
• Perform competitive analysis, industry research, and continually assess best practices and KPIs in a consistently changing landscape
• Manage and lead within the department and cross-functionally, drive growth for the greater team

Skills, Knowledge and Expertise

Benefits, Culture and Perks

Benefits and Culture

Perks (HQ Location)

SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear and shapewear.

We are setting new standards by providing solutions for every body. From technically constructed shapewear that enhances your curves to underwear that stretches to twice its size, our goal is to consistently innovate on the past and advance our industry for the future.