Creative Director Job at Waterstone Human Capital USA in Salt Lake City

Marketing Assistant at Weber State University

Company Overview :

We’re on a mission to revolutionize snacking with the power of plant-based ingredients. Our bold, crunchy, and delicious snacks are sold across the U.S. in top retailers and online, and we’re growing fast. We’re not just another snack brand — we’re building a new category and changing the way people think about healthy food.

We’re a lean, entrepreneurial team that moves fast, thinks big, and celebrates bold ideas. Every person here makes a direct impact on our growth and success. If you’re passionate about CPG, love working in a high-energy environment, and want to be part of a brand that’s shaking up the snack aisle, this is your chance to join us.

Role Summary :

We’re looking for a Creative Director who is both a visionary and a doer — a creative leader who can shape the next evolution of our brand while driving execution across packaging, content, campaigns, and social media.

This role owns brand identity, creative strategy, and storytelling across every touchpoint — from packaging and advertising to retail, digital, and experiential activations. The ideal candidate has scaled a fast-growing CPG brand beyond $100M and thrives in a hands‑on, fast-moving environment.

Key Responsibilities

• Brand Leadership & Strategy : Ensure consistency of brand voice and storytelling across all channels — digital, retail, experiential, and PR.
• Lead creative strategy for packaging refreshes, line extensions, and new product launches.
• Partner with leadership to refine and elevate the brand narrative to consumers, media, trade, and investors.
• Social Media & Content Creation : Own creative direction for social channels (Instagram, TikTok, YouTube, LinkedIn).
• Develop a content calendar blending storytelling, trends, and brand campaigns.
• Lead content production with designers, creators, and editors.
• Track performance metrics to continuously evolve creative strategy for engagement and growth.
• Campaign & Advertising : Concept and execute omnichannel campaigns — digital, paid media, and retail activations.
• Collaborate with Digital and Growth teams to align creative strategy with conversion performance.
• Lead creative reviews for ads, influencer content, and brand partnerships.
• Retail & Experiential : Strengthen brand presence in‑store through packaging, displays, and merchandising.
• Lead trade show, event, and sampling activations that bring the brand to life.
• Team & Cross-Functional Collaboration : Build and mentor a small but mighty creative team as the brand scales.
• Work closely with Sales, Product Development, and Digital to align creative with business objectives.
• Ensure creative output drives measurable results in awareness, trial, and loyalty.

Qualifications & Requirements

What We Offer

Seniority level

Director

Employment type

Full-time

Job function

Advertising, Strategy / Planning, and Marketing

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