Director, Creative and Brand Strategy

Marketing Strategy Lead

As a community, the University of Rochester is defined by a deep commitment to Meliora - Ever Better. Embedded in that ideal are the values we share : equity, leadership, integrity, openness, respect, and accountability. Together, we will set the highest standards for how we treat each other to ensure our community is welcoming to all and is a place where all can thrive.

Job Location : 120 Corporate Woods, Ste 230, Brighton, New York, United States of America, 14623

Opening : Regular

Time Type : Full time

Scheduled Weekly Hours : 40

Department : Marketing Med Ctr

Work Shift : UR - Day (United States of America)

Range : UR URG 117

Compensation Range : $122,044.00 - $183,065.00

Responsibilities : Develops and executes creative strategies to effectively promote the brand and services for a large division or school. Leads the strategic development of creative messaging, overseeing production of final concepts and providing direction for concept development, copywriting, and production staff.

Essential Functions :

• Leads and oversees marketing strategy and plan development, creative and communication strategy development, and campaign / program planning by identifying appropriate business and marketing objectives and interpreting brand strategy. Leads and oversees the creative team to develop and execute innovative and effective messaging and campaigns.
• Works collaboratively with the Marketing Strategist and Communications teams to lead the development of creative strategy and brief development. Collaboratively directs external agency partner(s) to develop recommendations for message placement across traditional and digital media. Leads the development of creative concepts, both written and visual, that align with the approved creative strategies and briefs. Oversees concept refinements.
• Directs the overall process of video production. Develops storyboards, scripts, and written treatments from the approved concepts. Oversees the production of final print, visual, and audio elements. Oversees the quality control, legal review, and proofreading process for all work to be produced and ensures a documented process for all final and approved work produced. Oversees the post-production process, including editing, sound design, music procurement, special effects / animation and final mixing and color correction.
• Supervises members of the Creative team. Manages HR needs of the department and staff. Provides leadership and oversight to ensure that creative messaging, concepts, and campaigns are implemented efficiently and effectively. Provides input into capital and / or operational budgets. Assists Sr Leadership in setting and managing the annual marketing budget. Ensures budgets assigned for marketing and communications plans and campaigns are met.
• Works with the Communications Team to ensure creative concepts and media plans and strategies align with, are informed by, and contribute to the work and programs across all of Communications. Develops processes to ensure communication strategy and plan execution is appropriately managed.
• Other duties as assigned.

Minimum Education & Experience :

Knowledge, Skills and Abilities :

The University of Rochester is committed to fostering, cultivating, and preserving an inclusive and welcoming culture to advance the University's Mission to Learn, Discover, Heal, Create and Make the World Ever Better. In support of our values and those of our society, the University is committed to not discriminating on the basis of age, color, disability, ethnicity, gender identity or expression, genetic information, marital status, military / veteran status, national origin, race, religion, creed, sex, sexual orientation, citizenship status, or any other characteristic protected by federal, state, or local law (Protected Characteristics). This commitment extends to non-discrimination in the administration of our policies, admissions, employment, access, and recruitment of candidates, for all persons consistent with our values and based on applicable law.