Vice President of Marketing & Brand

Vice President of Marketing & Brand

About the Company

Rapid-growing e-commerce company

Industry

Retail

Type

Privately Held

Founded

2002

Employees

201-500

About the Role

The Company is seeking a Vice President of Marketing & Brand to spearhead the growth and development of its marketing, brand, and digital commerce functions. The successful candidate will be responsible for creating and executing a comprehensive marketing strategy that encompasses DTC, marketplaces, performance, content, and lifecycle marketing. This role demands a leader with a proven track record in scaling DTC and marketplace businesses, optimizing for conversion, and driving profitable growth. The VP will also be tasked with shaping the company's brand identity, storytelling, and creative vision, and will oversee all aspects of the customer journey, from acquisition to retention. Essential functions include leading paid media and marketplace channel strategies, managing the full marketing budget, and building and directing high-performing teams. The ideal candidate will have a Bachelor's degree in a relevant field, with an MBA preferred, and at least 10 years of marketing leadership experience in e-commerce and omnichannel consumer brands. Applicants for the Vice President of Marketing & Brand position at the company should possess a strong background in performance marketing, digital merchandising, UI / UX, CRO, CRM, SEO, and retention marketing. Experience in influencer marketing, affiliate programs, and social media platforms is also essential. The role requires a strategic thinker with a builder mentality, capable of leading complex cross-functional initiatives and ensuring brand integrity across all touchpoints. The VP will be expected to partner with the CEO on PR initiatives and to monitor brand health while identifying emerging cultural and market trends. A deep data orientation and fluency in analytics tools are necessary to inform strategy and measure impact. The company values diversity and is committed to providing equal employment opportunities to all.

Hiring Manager Title

President

Travel Percent

10%

Functions

• Marketing