Career Opportunities : Director Digital Experience & Web (93594)

Digital Marketing Director

The Digital Marketing Director is a strategic and hands-on leader responsible for shaping and advancing the digital experience across all The Freeman Company (TFC) brands. This role fully owns the Freeman, Sparks, 3D Exhibits, Studio Blue, and The Freeman Company websites from digital strategy and design through analytics, optimization, and continuous improvement while also guiding the broader TFC brand network toward a unified, connected, and high-performing digital platform.

This leader will oversee the migration of all brand sites to a consistent CMS and hosting environment (WordPress + WP Engine) and ensure seamless cross-linking, governance, and performance optimization across the portfolio. The ideal candidate is both a visionary and a doer capable of setting enterprise-level web strategy, influencing senior stakeholders, and rolling up their sleeves to execute.

This position will support our Marketing team. It is eligible to work a hybrid schedule, generally requiring work in-office and / or show-site 2-3 days per week. This position is based out of our North Dallas office in Dallas, TX.

Essential Duties & Responsibilities

Digital Experience Strategy & Governance

• Lead the consolidation of all TFC brand websites under a single CMS (WordPress) and hosting platform (WP Engine) to ensure consistency, scalability, and ease of management.
• Serve as the strategic and operational owner of the Freeman, Sparks, 3D Exhibits, Studio Blue, and The Freeman Company websites accountable for their strategy, performance, and continuous evolution.
• Lead the planning, development, and launch of new websites as the company grows, and proactively manage full-scale site refreshes, redesigns, and standup new landing pages to maintain a modern and competitive presence.
• Develop and implement a cross-site linking, SEO strategy & AI strategy that increases discoverability, and drives stronger traffic and conversion outcomes in both search and AI platforms. As relevant develop cross brand linking strategies, optimizing for the biggest impact for the enterprise.
• Establish and enforce governance, guidelines, and best practices to ensure quality, accessibility, and brand consistency across all TFC web properties.
• Partner closely with business and marketing stakeholders to ensure digital experiences align with business priorities, audience needs, and customer journeys.

Enterprise Web Alignment & Enablement

Optimization, Analytics & Insights

Innovation & Emerging Technologies

Education & Experience

What We Offer

Freeman provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions.

Diversity Commitment

At Freeman, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristics protected by federal, state or local laws.