Data Scientist II, Growth Marketing

About Pinterest :

Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we're on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product.

Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other's unique experiences and embrace the flexibility to do your best work. Creating a career you love? It's Possible.

We are looking for a Data Scientist to join our marketing org. As a Data Scientist you introduce greater scientific rigor into the marketing measurement and optimization processes to shape Pinterest's revenue growth and marketing strategy. The results of your work will influence and drive strategic decisions for the company - identify investment opportunities for growth, understand revenue growth and behavior, and define metrics to grow and sustain our advertiser base. You will collaborate on a wide array of business problems with a diverse set of cross-functional partners across Marketing, Product, Engineering, Analytics and others.

The role is within the Marketing team and would be supporting business marketing efforts focused on driving revenue growth for Pinterest.

What you'll do :

• Lead the design, implementation, and continuous improvement of advanced marketing measurement frameworks and statistical models to quantify marketing ROI. Marketing channels could be different paid media, organic social, email, in person events, webinars, elearning platform etc.
• Build and deploy statistical and machine learning models such as propensity, forecasting, and lifetime value (LTV) models-to optimize marketing strategies and enhance audience targeting.
• Develop and refine attribution methodologies to evaluate the effectiveness of marketing initiatives across multiple channels.
• Assess the incremental impact of marketing activities using causal inference techniques and testing / experiment frameworks.
• Conduct deep, strategic analyses to address key business questions, such as how to improve marketing ROI, how to improve marketing budget allocation to optimize the business impact, measuring the impact of marketing in both mature and new markets, identifying opportunities to increase advertiser growth and revenue through marketing initiatives
• Translate complex analytical findings into clear, actionable insights and strategic recommendations for both technical and non-technical stakeholders, including senior leadership.
• Design, maintain, and promote dashboards and automated reporting tools to empower stakeholders with self-serve, data-driven decision-making capabilities. Build and optimize ETL data pipelines to automate reporting, support deep dive analysis and feature engineering for analytical models.

What we're looking for :

In-Office Requirement Statement :

Relocation Statement :

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At Pinterest we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise.

Information regarding the culture at Pinterest and benefits available for this position can be found here .

US based applicants only

$113,166 — $232,988 USD

Our Commitment to Inclusion :

Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require a medical or religious accommodation during the job application process, please complete this form for support.