Senior Lifecycle Marketing ManagerEarnest • San Francisco, CA, United States
Senior Lifecycle Marketing Manager
Earnest • San Francisco, CA, United States
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job_description.job_card.job_descriptionProvide senior leadership and stakeholders with campaign performance reports, including data‑driven recommendations for future campaign optimization and strategic plans for growing the impact of lifecycle marketing through new channels and capabilities. Own customer journey development, including strategy, creative briefing, audience segmentation, journey pathing, campaign execution, creative testing, analytics measurement, and campaign performance readouts. Collaborate cross‑functionally with Product, Data & Analytics, Client Happiness, Creative, and Legal teams to deliver high‑impact lifecycle programs. Play a strategic role in shaping the customer journey and executing lifecycle campaigns that drive deeper engagement, retention, and customer lifetime value across Earnest products. Lead some of Earnest's most important initiatives, ensuring flawless campaign execution, delivering revenue and engagement growth, and driving innovation across lifecycle marketing strategies. 6+ years of experience in a business‑to‑consumer email marketing or lifecycle marketing role in a corporate or agency environment. 4+ years of experience developing lifecycle / CRM engagement programs. Proven ability to present campaign strategies, performance, and recommendations to senior leadership. Able to apply a test‑and‑learn mindset grounded in analytics, using statistical rigor and data visualization to identify significant results, diagnose funnel drop‑offs, and prioritize next best actions. Experience developing marketing plans that balance financial objectives and customer experience goals. Expertise in audience segmentation and targeting using database and real‑time event data. Strong data analysis skills and knowledge of BI tools such as Looker or Tableau. Experience with enterprise marketing automation tools—Braze preferred (others valuable : Iterable, Customer.io, Salesforce Marketing Cloud, Adobe Campaign, Eloqua, Responsys). Experience with programmatic marketing scripting languages (Liquid preferred; AmpScript, GTL also valuable). Experience building and optimizing automated campaigns and experimentation frameworks. Strong project management skills with tools such as Jira, Workfront, or Basecamp. Very strong attention to detail and strict adherence to QA processes. Health, Dental, & Vision benefits plus savings plans. Mac computers + work‑from‑home stipend to set up your home office. Monthly internet and phone reimbursement. Employee Stock Purchase Plan. Restricted Stock Units (RSUs). 401(k) plan to help you save for retirement plus a company match. Robust tuition reimbursement program. $1,000 travel perk on each Earnie‑versary to anywhere in the world. Competitive days of annual PTO. Competitive parental leave. Every Second Counts : Speed is our competitive advantage. Our customers need better solutions, and the faster we execute, the greater our chance of success. Choose To Do Hard Things : We win by tackling the hard things that others avoid, fueled by grit and resilience. Pursue Excellence : Great companies, teams, and individuals never settle and are proud of the work that they do. What's good enough today won't be good enough tomorrow. Excellence isn't a destination; it's a mindset of continuous improvement. Lead Together : Our success comes from how we work together. Leadership is not about titles—it is about action. We take ownership, drive results, and move forward as a team. Don't Take Yourself Too Seriously : We take our work seriously, not ourselves. The stakes are high, but a sense of humor keeps us grounded, creative, and resilient.
Join to apply for the Senior Lifecycle Marketing Manager role at Earnest
Our mission is to make higher education accessible and affordable for everyone. We empower students with financial support and supercharge their ability to pay down their debt, so they can get on the right financial track, fast.
- Private student loans —low rates, people‑first service, and flexible payments.
- Student loan refinancing —break free from high-interest rates or monthly payments.
- Scholarships —access to thousands of scholarships to help students pay less.
Earnies are committed to helping students live their best lives, free from the stress of student debt. If you're as passionate as we are about our mission, read more below, and let's build something great together!
Reporting Line
The Senior Lifecycle Marketing Manager position will report to the Director of Performance Marketing.
Responsibilities
Impact
Qualifications
Preferred Qualifications
Location
This role will be based in the United States.
Compensation
Pay Range : $135,000—$170,000 USD.
Benefits
Company Culture
At Earnest, we are committed to building an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity, inclusion, equity, and belonging enables us to move forward with our mission. We are dedicated to adding new perspectives to the team and encourage anyone to apply if your experience is close to what we are looking for.
Earnest provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, veteran status, disability or genetics. Qualified applicants with criminal histories will be considered for the position in a manner consistent with the Fair Chance Ordinance.
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