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Principal, Global Insights
Principal, Global InsightsReddit • Oklahoma City, OK, US
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Principal, Global Insights

Principal, Global Insights

Reddit • Oklahoma City, OK, US
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Principal, Global Insights

Reddit is looking for a senior insights expert to join our expanding Global Insights team. The Global Insights team is the central hub of knowledge for Reddit, responsible for making sense of all the first party and third party data available about the people and communities on the platform. As such, the team plays a critical role in helping our sales and marketing teams articulate the value of Reddit to advertisers and the industry at large.

This hire is a critical champion of the power of Reddit. Grounded in a service-first mindset with an excitement for Reddit's mission, this person will be looked to as an industry-leading advisor and subject matter expert on how to accomplish business objectives using the full power of the Reddit platform. We're looking for a teammate who is excited not just by bespoke, people-delivered research but also by the opportunity to shape Reddit's scaled, technology-delivered insights layer.

This role will be grounded in a service-first mindset, but capable of designing the future. You will be looked to not just as a consultative insights expert, but as a trusted commercial advisor who can mitigate risk and accelerate sales cycles for our largest, most complex clients. Simultaneously, you will shape Reddit's scaled insights layer, transforming one-off projects into a governed, always-on research ecosystem.

This role reports to our Sr. Manager of Insights.

Responsibilities :

  • In partnership with Sales, produce and translate complex, mixed-methodology insights into compelling commercial justifications that help partners see around corners and commit to Reddit as a core advertising platform.
  • Partner with our broader Marketing team to support thought leadership, white papers and cultural insights that drive awareness and consideration for Reddit among advertisers.
  • Own the execution of insights projects from start to finish, with an understanding of how to best leverage vendors, contractors, AI and scaled tools to deliver impact with urgency
  • Drive awareness for Reddit and the power of our community.
  • Architect and govern foundational insights programs to ensure they are repeatable, high-speed, and scalable.
  • Daily responsibilities will span across insights - including platform data analysis, 1st and 3rd party insights storytelling, leveraging primary research, and developing scalable insights tools for our internal and external use.

Qualifications :

  • 10+ years of experience in agency planning, brand strategy, cultural insights, trends, or consumer behavior.
  • Proven experience leading high-stakes commercial negotiations or consulting for C-suite executives.
  • Experience designing research frameworks for scale. You don't just answer questions; you build the systems and methodologies that allow teams to answer questions faster and better.
  • Expertise in mixed-methodology research (qual / quant) and experience managing proprietary panels or complex research products.
  • An influential storyteller who can zoom out to capture the big picture but zoom in to make those insights actionable and commercially viable. You can distill an insight into a one-liner that becomes a rallying point for stakeholders.
  • A masterful presenter and trusted advisor to the C-suite with a track record of turning skeptics into partners.
  • An early adopter who isn't afraid to embrace new techniques (AI, synthetic data, automated pipelines) to push the boundaries of what insights can do.
  • Experience working with 1st party data and strong analytical skills required.
  • Familiarity with tools for data querying, survey, and analysis : Qualtrics / Decipher, Tableau, SQL, SPSS, etc.
  • Expertise with syndicated tools such as Comscore, Brandwatch, Quantcast, GWI, Simmons, MRI, etc.
  • A "Yes, and" personality who's looking to build upon rather than critique. You are excited to see the team win and are just as excited to dig deep into manual data analysis as you are to present on stage.
  • Benefits :

  • Comprehensive Healthcare Benefits and Income Replacement Programs
  • 401k with Employer Match
  • Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
  • Family Planning Support
  • Gender-Affirming Care
  • Mental Health & Coaching Benefits
  • Flexible Vacation & Paid Volunteer Time Off
  • Generous Paid Parental Leave
  • The base pay range for this position is : $194,600 - $272,400 USD

    In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.

    During the interview, we will collect the following categories of personal information : Identifiers, Professional and Employment-Related Information, Sensory Information (audio / video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.

    Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.

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    Principal Global • Oklahoma City, OK, US

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