Insights Analyst
Austin, TX / Dallas, TX / Des Moines, IA / Houston, TX / Portland, OR / Salt Lake City, UT / San Antonio, TX
Strategy I&A Insights Analyst / Full Time / Remote
Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves.
At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyoneregardless of age, race / ethnicity, size, shape, gender identity, sexual orientation, religion and different abilitiescan feel safe, celebrated and worthy.
We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.
Our people-first culture is driven by four core values :
- Team Empowerment
- Growth Mindset
- Inclusion Always
- Fierce Distinction
We're looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.
Key Responsibilities
Data Analysis & Insights : Analyze social media, web, and traditional media data to generate insights that inform strategic communications and marketing decisions.Media Monitoring & Listening : Develop and execute Boolean queries to monitor conversations across social media and online news platforms, identifying emerging trends and themes.Data Visualization & Storytelling : Build engaging and insightful data stories and visualizations using tools like Google Sheets, Google Slides, PowerPoint and Tableau to communicate key findings.Performance Measurement : Use analytics platforms (e.g., Google Analytics, Sprout Social, Meltwater) to assess content performance and provide recommendations for optimization.Market Research : Conduct market and competitor analysis to establish baseline knowledge and uncover opportunities.Automation & Tools : Leverage tools like Excel, Quid, and AI-driven platforms for efficient data collection and analysis.Collaboration : Work closely with internal teams, including account leads, to integrate data insights into broader communication strategies.Qualifications
Experience : 2-5 years in analytics, preferably in PR, marketing, or advertising, with a focus on technology and healthcare sectors.Technical Skills : Proficient with Google Suite (especially Sheets and Slides), data visualization tools, and media monitoring software (e.g., Quid, StatSocial, SimilarWeb).Data-Driven Mindset : Passionate about working with data to derive insights and confidence in translating these into actionable recommendations.Communication : Strong verbal and written communication skills, with the ability to present data clearly and persuasively.Attention to Detail : Highly organized, with excellent time management and a keen eye for detail.Critical Thinking : Capable of identifying trends and solving strategic problems using data.Digitally Savvy : Familiarity with social platforms and emerging trends in digital and social media.What You'll Gain
Experience working with high-profile clients, exposure to cutting-edge analytics techniques, and the opportunity to shape strategies that drive real impact in the technology and healthcare spaces.Highwire Perks
Competitive salaryMerit-based bonuses and promotionsHybrid work model to suit your schedule and lifestyleExcellent vacation policy including extended break for summer and winter holidayParticipate in Empower Hours on Fridays; Team has the ability to log off by 3pm401K MatchMedical and dental benefits / FSAPaid Parental LeaveCommuter BenefitHome office equipment stipendGrowth Mindset Stipend of $100 annually for books, exhibitions, etc.Technology reimbursementWellness benefitDonation MatchMentorshipMonthly recognition programsEmployee referral bonusNew business referral bonusQuarterly Highwire fun events Thanksgiving is our favorite holidayDog friendly work environmentExtremely supportive, nurturing environment with many opportunities for learning and growth