Principal Associate - Discover Backbook Conversion Marketing

Principal Associate - Discover Backbook Conversion Marketing

We're looking for an experienced Marketing Strategist to drive customer marketing for incoming Discover customers into the Capital One ecosystem - from brand and creative strategy through in-market execution across multiple channels. The right candidate will have marketing experience in brand strategy as well as developing and executing marketing campaigns. They will need to work across multiple marketing channels and build relationships across the organization and should thrive in a fast paced environment.

Capital One provides a fast paced, dynamic environment where you can excel in your career. At Capital One, diversity, inclusion & belonging are valued at our core, sparking and enabling us to do good for our associates, customers and communities. Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We nurture an environment that attracts and develops talent from all backgrounds and experiences, and empower our associates to do great work by creating a culture of belonging that values diverse perspectives, fosters collaboration and encourages innovative ideas and are routinely recognized as one of the best companies to work for.

Responsibilities :

• Develop marketing strategies to support Discover cardmember conversion to Capital One, encouraging digital engagement and spend with Capital One
• Lead cross-functional working group responsible for delivering marketing strategies, including Creative, Segmentation, Email Coding, Direct Mail delivery and Legal Routings
• Leverage insights & performance results to identify opportunities to optimize marketing programs
• Champion and deliver customer research to inform marketing strategies and creative decisions, developing materials to socialize insights to obtain leadership buy-in
• Develop learning agenda, including research and testing plan, to inform optimizations for future waves
• Monitor and analyze marketing engagement metrics to inform future marketing campaigns to backbook customers post-conversion
• Partner with Product and Enterprise teams to ensure capabilities are being developed to meet team needs, and enable marketing strategies
• Identify potential impediments to problem solve autonomously or escalate to leaders for help as necessary
• Merchandize and socialize marketing & business results with broader stakeholder groups

Ideal Candidate :

Basic Qualifications :

Preferred Qualifications :

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Chicago, IL : $106,700 - $121,700 for Principal Associate, Marketing

McLean, VA : $117,300 - $133,900 for Principal Associate, Marketing

Richmond, VA : $106,700 - $121,700 for Principal Associate, Marketing

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and / or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.