Welcome to the Edwards career site!

Senior Downstream Product Marketing Manager

We are looking for a Senior Downstream Product Marketing Manager, a strategic marketer with deep experience in cardiovascular technologies and a passion for improving lives through innovation. As the Senior Downstream Marketing Manager, you will lead the commercialization and market adoption of Edwards IHFM products. You'll translate clinical insights into compelling marketing strategies, support sales teams with high-impact tools, and drive engagement with key customer and consumer groups.

How you'll make an impact :

Go-to-Market Strategy & Execution

• Develop and execute launch plans for devices and digital platforms, including messaging, positioning, and segmentation strategies.
• Align product marketing with clinical workflows and care delivery + patient journey.
• Collaborate with upstream marketing and clinical teams to ensure evidence-based positioning and value messaging.

Sales Enablement & Field Support

Campaign Development & Demand Generation

Customer Engagement & Advocacy

Market Intelligence & Competitive Analysis

Cross-Functional Collaboration

Program Management & Campaign Execution

Marketing Operations & Process Optimization

Technology & Systems Management

Data, Reporting & Performance Analytics

Budget & Vendor Management

Team Enablement & Knowledge Management

What you'll need : Bachelor's degree with 8+ years of experience

Additional Skills : Proven successful project management skills

Proven success in launching and scaling cardiac products in clinical environments

Deep understanding of cardiology workflows, reimbursement, and regulatory landscape

Excellent organizational, communication, and stakeholder management skills.

Analytical mindset with experience in data-driven decision-making.

Excellent communication, storytelling, and cross-functional leadership skills

Analytical mindset with experience in data-driven decision-making. Proven expertise in Microsoft Office Suite Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards Extensive understanding of related aspects of marketing concepts and principles Extensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics. Ability to assess and understand market share, pricing, ASPs, competitive dynamics Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks Strict attention to detail Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization Ability to manage competing priorities in a fast-paced environment Ability to represent leadership on sections of projects within a specific area working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management Ability to maintain a strong relationship with the regional sales team, clinical specialists, governmental affairs, clinical economics and training to ensure effective and optimal integration of efforts Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence / control

Key Leadership & Behavioral Competencies :

Business Acumen Knows how businesses work; knowledgeable in current and possible future policies, practices, trends, technology, and information affecting his / her business and organization; knows the competition; is aware of how strategies and tactics work in the marketplace.

Problem Solving - Uses rigorous logic and methods to solve difficult problems with effective solutions