Data Director

About Site Impact

Site Impact is a leading multi-channel marketing technology company helping brands and agencies reach targeted audiences at scale. We combine a proprietary identity graph, real-time analytics, and a commitment to innovation to deliver measurable results. As we continue to evolve our platform and product capabilities, data will be at the center of everything we do powering insights, personalization, and performance.

The Opportunity

We’re seeking a hands-on Data Director to lead and scale Site Impact’s growing data function (Large-Scale Audience Data, AI Audiences, Org buildout, Partnerships, etc). This role requires both vision and execution, with someone who can set strategy while staying deeply involved in the work. It is a roll-up-your-sleeves leadership position where you will contribute directly to building and optimizing our data systems and data product offerings. You will oversee all aspects of our data ecosystem, from architecture and analytics to governance and future partnerships, while establishing modern infrastructure, automating key data flows, and laying the foundation for scalable insights. You will build out a high-performing data team and foster a data-driven culture across the organization.

What You’ll Do

Shape and Execute the Data Strategy

• Partner with the Chief Product Officer and executive leadership to define and deliver Site Impact’s data roadmap.
• Identify short- and long-term priorities to increase the depth, breadth, accuracy, and freshness of our Audience Data.
• Beyond optimizing the data that powers our flagship product, create additional data offerings (including AI Audiences).

Build and Optimize the Data Stack

Be a Hands-On Doer

Oversee Future Data Partnerships

Deliver Insights and Intelligence

Build and Lead a Team

What You’ll Bring

Why Join Site Impact