Digital Paid Media Manager

JOB SUMMARY

We’re seeking a Digital Paid Media Manager who is both a strategic thinker and hands-on operator. You’ll manage multi-million-dollar paid media budgets, primarily across Google Ads and Microsoft Ads, with accountability for revenue growth, efficiency, and new customer acquisition.

This is a player-coach role : you’ll be in-platform executing campaigns while also developing strategies to drive growth across Radwell’s ecommerce and B2B business. You’ll collaborate with cross-functional teams including marketing, analytics, sales, product, and creative to deliver measurable impact to the business.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Lead strategy and execution for paid media campaigns across Google Ads and Microsoft Advertising (search, shopping, and display) Including targeting, budgeting, bid strategies, ad assets, and measurement strategy.

Manage relationships with agencies and external vendors, ensuring campaigns are executed efficiently, targets are met, and performance insights and data-driven optimizations are clearly communicated.

Execute campaigns directly in-platform while collaborating with agencies as needed.

• Manage and optimize multi-million-dollar budgets to drive incremental revenue, ROAS, CLV, and new customer acquisition.

Provide in-depth analysis of campaign performance and communicate insights to senior leadership, aligning paid media strategy with overall business objectives and guiding future initiatives.

Stay on top of industry trends, platform innovations, and competitor activity to identify growth opportunities.

METRICS

Increased traffic, incremental revenue, and a healthy acquisition pipeline from paid search and shopping campaigns.

Improved ROAS, CLV, and customer acquisition efficiency while scaling spend across high-value segments.

Clear alignment with sales, product, and analytics teams on campaign goals and audience targeting.

Automated reporting, monitoring, and feed health checks in place, reducing manual effort and enabling scalable growth.

Proactive testing of new ad formats, bidding strategies, and targeting options, ensuring Radwell stays ahead of competitors in digital advertising.

Strong collaboration with agency and vendor partners, troubleshooting complex issues, problem solving, and delivering high-quality campaigns on time and within budget.

QUALIFICATIONS

Proven ability to manage large-scale budgets and agency / vendor relationships to deliver growth in ecommerce and / or B2B environments.

Strong analytical and problem-solving skills with experience turning data into action.

Excellent communication and collaboration skills; ability to work cross-functionally and present to leadership.

Experience with Meta, LinkedIn, or programmatic advertising is a plus.

KNOWLEDGE & SKILLS REQUIRED

Technical Skills / Tools :

Google Ads (Search, Shopping, Display, Performance Max)

Microsoft Ads (Bing), including Shopping campaigns

Google Merchant Center (product feed management and optimization)

Automation & workflow tools (scripts, rules, scheduling, alerts, or third-party optimization platforms)

Analytics platforms such as Google Analytics (GA4) and reporting dashboards (Power BI, Looker, or similar)

Proficient in Microsoft PowerPoint and Excel, including advanced functions, data visualization, and presentation design.

Knowledge of SQL or other query languages a plus (for deeper performance analysis and reporting)

EDUCATION & EXPERIENCE

Bachelor’s degree in Marketing, Business, or related field preferred.

5+ years of paid media experience, with expertise in Google Ads and Microsoft Ads (required).

PHYSICAL DEMANDS

This is an office job and entails the physical demands associated with operating a telephone and computer (viewing monitor, keyboard, mouse).

WORK SCHEDULE

Hours are 8 : 00am to 5 : 00pm.

COMPENSATION :

BENEFITS :

Radwell offers a comprehensive benefits package that includes health, dental, and vision coverage, for which employees contribute toward the premiums. The Company provides fully paid short- and long-term disability benefits, as well as $50,000 in Life and Accidental Death & Dismemberment insurance. These benefits, along with additional voluntary benefits offered through Unum, are available to all regular full-time employees beginning on their first day of employment. All employees are automatically enrolled at 3% into the Company’s 401(k) Plan on the first of the month following 90 days of continuous employment.  Employees are eligible for 15 days of PTO annually, which begin accruing on the start date and may be used immediately.  Radwell recognizes six Company-paid holidays : New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, and Christmas Day.

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Required Skills

Required Experience