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Marketing Manager - Food Community Builder

Marketing Manager - Food Community Builder

OffthegridSan Francisco, CA, United States
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Lead Marketing for one of the Bay Area's Most Beloved Food Communities

Are you a brand management professional with a deep love for food culture? Do you have experience leading marketing teams and a track record of building authentic community connections?

Off the Grid is seeking a Marketing Manager to drive our mission of transforming spaces into vibrant food destinations.

For 15 years, we've been the heartbeat of the Bay Area's food scene—from our iconic night markets that launched countless food entrepreneurs to our innovative placemaking initiatives that turn ordinary spaces into extraordinary community experiences.

About Off The Grid

Off the Grid has been at the forefront of building food driven community spaces since 2010. Best known for hosting some of the Bay Area’s biggest recurring night markets, Off the Grid has evolved into a dynamic placemaking platform that unlocks the value of public and private spaces for our customers through blending curated food experiences, temporary event production, and experiential elements. We’re proud to work with hundreds of diverse food entrepreneurs who we empower to maintain focus on their craft and growing their businesses through our public markets and catering events. Our values-centered approach transforms everyday spaces into vibrant destinations, creating meaningful opportunities for small businesses to thrive and communities to connect. By blending culinary diversity, culture, and entertainment, we design unforgettable experiences that celebrate local talent and create the sense of discovery and place that communities of today crave when they work and play.

Your Role : Strategic Marketing Leadership

Reporting directly to the CEO, you'll translate our brand strategy into compelling campaigns that amplify our mission and drive meaningful growth. This isn't just about promoting events—it's about building lasting relationships with food lovers, vendors, and communities.

What You'll Lead

Brand Strategy & Execution

  • Develop integrated marketing campaigns across our entire product portfolio
  • Champion brand consistency while telling authentic community stories
  • Lead and manage a contractor team including content creators, social media specialists, and designers
  • Create audience-specific strategies that drive customer acquisition and brand awareness

Content & Community Building

  • Own email marketing, web content, and print materials across customer segments
  • Create
  • Drive social media and influencer strategy with editorial oversight
  • Establish publicity plans for earned media opportunities
  • Serve as brand ambassador at industry events and community gatherings

    • Performance & Optimization

  • Build KPI dashboards to track campaign effectiveness and ROI
  • Analyze performance data to optimize engagement and storytelling
  • Manage marketing budgets with focus on sustainable growth
  • Stay ahead of industry trends and community conversations

    • Team & Vendor Management

  • Direct contractor teams to execute campaigns on time and within budget
  • Ensure external partners align with our brand pillars and values
  • Manage PR relationships and earned media initiatives
  • Coordinate with operations teams for seamless event marketing

    • What We're Looking For

    Core Experience

  • 5-7 years in integrated marketing with emphasis on brand management
  • Proven experience managing marketing teams or contractors
  • Strong background in multi-channel campaigns (digital, social, email, traditional)
  • Track record of budget management and ROI optimization

    • Food Industry Passion

  • Genuine enthusiasm for food culture and community building
  • Experience in food & beverage, hospitality, or experiential marketing preferred
  • Understanding of local food ecosystems and vendor relationships
  • Appreciation for diverse culinary traditions and entrepreneurs

    • Technical Skills

  • Expert-level proficiency in marketing platforms (Mailchimp, Google Analytics, Meta Business Suite)
  • Advanced Google Workspace and project management tools (Asana, Airtable)
  • Strong copywriting and editorial skills
  • Data analysis and reporting capabilities

    • Leadership Qualities

  • Team management experience with ability to coordinate multiple contractors
  • Excellent communication and collaboration skills across diverse stakeholders
  • Strategic thinking with hands-on execution abilities
  • Self-motivated leader who thrives with minimal supervision

    • What Makes You Stand Out

  • Brand management mindset with attention to customer journey and brand consistency
  • Experience building authentic community engagement (not just follower counts)
  • Background in event marketing or live experience creation
  • Understanding of small business challenges and opportunities
  • Passion for supporting diverse entrepreneurs and communities

    • Why Join Our Team?

    Mission-Driven Impact : Your work directly supports food entrepreneurs and builds stronger communities

    Leadership Opportunity : Manage contractor teams while working directly with our CEO

    Creative Freedom : Shape the narrative of the Bay Area's most iconic food community

    Growth Potential : 15 years of success with exciting expansion opportunities

    Community Connection : Be at the center of San Francisco's vibrant food scene

    Meaningful Work : Help transform spaces and support diverse small businesses

    Ready to Build Food Communities?

    We're looking for a marketing leader who understands that great brands are built on authentic community connections. If you're passionate about food culture, experienced in team management, and excited about amplifying stories that matter, we want to meet you.

    What to Expect :

  • Location : San Francisco, CA (local candidates only)
  • Reports to : CEO
  • Team : Manage contractors across content, social, and design
  • Schedule : Monday-Friday with some evenings / weekends during events
  • Travel : Occasional (less than 25%)

    • This role requires occasional lifting up to 20 pounds and flexibility to work some evenings and weekends during peak event seasons.

    Ready to Lead Our Marketing?

    If you're a brand management professional with food industry passion and team leadership experience, we'd love to hear how you'll help us continue building the Bay Area's most beloved food community. #J-18808-Ljbffr

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