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Social Media Manager - MENA
Social Media Manager - MENAScope Markets • Oakland, CA, US
Social Media Manager - MENA

Social Media Manager - MENA

Scope Markets • Oakland, CA, US
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Social Media Manager

Scope Markets is a rapidly expanding Group of companies providing online trading services, with regulated entities and operational hubs around the world. Scope Markets aims to provide the best-in-class trading infrastructure to cater to the needs of all types of clients from the beginners to the very ultimate institutional traders. The Social Media Manager will be responsible for developing and executing social media strategies that enhance our Scope Prime brand, engage our audience, and drive growth. This role involves managing social media accounts, creating compelling content, and analysing performance metrics to optimize our social media presence.

How You Can Make a Difference

Social Media Strategy & Execution :

  • Assist in developing and executing social strategies for Arabic channels of Scope Markets, Scope Prime, and Rostro Group across platforms like X, YouTube, Instagram, LinkedIn, Facebook, Telegram, and more.
  • Partner with Brand and Paid Marketing teams to craft and implement advertising strategies tailored for regional MENA social channels.

Creative Content Development :

  • Collaborate with the Design team to produce eye-catching visuals and templates for posts, including video, text, and imagery.
  • Ideate, create, and schedule engaging social content that aligns with weekly marketing objectives and resonates with our audience.

    • Customer Understanding :

  • Analyse and understand our target audience, identifying their needs and preferences to create content that adds value and fosters engagement.

    • Performance Measurement :

  • Track and analyse campaign performance, providing actionable insights to refine strategies.
  • Continuously test and optimize content to drive growth and achieve business objectives.

    • Requirements

  • Arabic language fluency (written and spoken). Comprehensive knowledge of social media platforms, their audiences, and growth opportunities.
  • Experience planning and executing paid social campaigns.
  • Familiarity with commissioning and developing creative assets for social media.
  • Strong writing skills with excellent grammar and attention to detail.
  • Ability to manage multiple projects simultaneously in a fast-paced environment.

    • Skills and Competencies

  • 3+ years of social media marketing experience, ideally within investment or fintech industries.
  • Exceptional social copywriting skills with a strong eye for detail.
  • Proven ability to balance creativity with strategic thinking, using data to inform decisions.
  • Demonstrated experience in consumer marketing, with a focus on paid social channels and customer acquisition.
  • Strong analytical skills to distil data into actionable insights. Market research experience is a plus.
  • Hands-on experience with social media management and analytics tools.
  • Passion for trading, investments, and digital communications.

    • Personal Specifications

  • Proactive self-starter with a "get it done" attitude.
  • Exceptional creativity and out-of-the-box thinking.
  • Strong communication and influencing skills to collaborate effectively with stakeholders worldwide.
  • Flexible and enthusiastic team player, eager to grow and develop professionally.

    • Core Values

    Here at Rostro Group we have 7 Values that shape how we work with each other. All 7 are important to every colleagues across all of our divisions. Especially important for this role are :

  • Inclusion : You actively seek different perspectives and integrate them to make better decisions
  • Integrity : You openly acknowledge your errors, learn from them and use them as opportunities for growth.
  • Ingenuity : You advocate for simplicity and new approaches that lead to practical and tangible innovations that deliver real business value.
  • Collaboration : You communicate with cultural sensitivity to engage effectively with international colleagues.
  • Courage : You voice your opinions with honesty and a positive attitude for the benefit of the company, even if it feels uncomfortable.
  • Persistence : You are not easily discouraged, approaching challenges with persistence and a positive outlook. You are committed to continuous learning.
  • Respect : You are confident in your knowledge, but you never assume to know it all

    • Perks & Benefits

  • Attractive Remuneration : A competitive salary package based on your qualifications, experience, and skills.
  • Performance-Based Rewards : Annual discretionary bonuses and yearly salary review to recognize and reward your outstanding performance.
  • Generous Time Off : Annual Leave days to rest and recharge.
  • Well-being Support : Health and wellness are our priority.
  • Vibrant Work Environment : Be part of an energetic and diverse multicultural team.
  • Flexible Work Arrangements : Benefit from our hybrid work model, giving you the freedom to work from home.
  • Career Growth : Opportunities for continuous personal development and career advancement.
  • Team Bonding Events : Annual company events and parties to foster connection and engagement among employees.
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