Director, Content & Social Strategy

Who We Are

Parenting isn’t picture-perfect. It’s messy, hilarious, exhausting, and life-changing — sometimes all before noon. That’s where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the NoseFrida — and has grown into a 200+ product lineup that supports families through every stage : from fertility and postpartum recovery to baby care and beyond.

We don’t shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.

You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn’s leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we’re helping parents everywhere feel a little more human and a little less alone.

How You Will Make an Impact

Frida is seeking a Director of Content & Social Media to define and lead our brand’s voice across digital platforms. This leader will set the vision and strategy for social media, content creation, and community engagement, ensuring these functions work together to drive cultural relevance, brand growth, and measurable business results. The role requires a balance of creativity, strategic oversight, and operational excellence, with the ability to inspire teams, push innovation, and translate insights into bold ideas that resonate with consumers.

Responsibilities to include :

Strategic Leadership

• Develop and evolve Frida’s long-term content and social media strategy across owned, earned, and emerging channels.
• Translate brand priorities and marketing objectives into actionable, platform-specific strategies that drive awareness, engagement, and business outcomes.
• Partner cross-functionally with brand, media, and digital teams to ensure cohesive planning and integrated activations.
• Champion innovation by piloting new formats, platforms, and technologies, including AI, social commerce, and experimental content approaches.
• Develop out-of-the-box ideas that expand Frida’s voice both on and beyond social platforms.

Content & Creative Direction

Social Strategy & Engagement

Analytics & Growth

Team Leadership

What You Will Need

Success in this Role Looks Like

Who You Will Work With

Frida is an organization that values collaboration and community. As the Director, Content & Social Strategy, you will work closely with Creative Marketing, Brand Management and Sales teams.

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

Why You Will Love Working at Frida

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Privacy Policy

By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy : https : / / frida.com / pages / fridababy-job-applicant-privacy-policy

Agency and Third-Party Submissions

Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes.

Fraud Disclaimer

Fridababy LLC will never request personal information (i.e. Social Security number, bank account, or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods, not unofficial platforms such as WhatsApp, Telegram, or personal email accounts. All legitimate communication will come from an official @frida.com or @fridababy.com email address or through our verified recruiting partners.

If you receive any suspicious outreach claiming to represent Fridababy LLC, please report it to frida.hr@frida.com or cyber@frida.com. Your safety and privacy is our priority.