CRM Manager

Crm Manager

At Paired, we're on a mission to help couples stay in love. So we created a fun, safe space for couples to explore their relationship and grow together. Backed by expert advice and cutting-edge research, our app delivers engaging questions, games, and quizzes that improve key relationship skills in just minutes each day.

And it works. Our app is the #1 couples app globally with +12M downloads, +250,000 daily active users, and more than 5M of fundraising to date. We've won multiple awards from Apple and Google, recognising us for our innovative approach to romantic relationship health.

Although we are a remote-first team hiring in the UK, Spain, Germany, Ireland, Denmark and the Netherlands, keeping our employees connected remains extremely important. To bring everyone together, we meet three times a year at various European locations for focused co-working weeks and dynamic team-building activities.

The Role

We're looking for an experienced CRM Manager to join the team and help drive meaningful impact across the user lifecycle. You'll work closely with our CRM Lead to plan, execute and optimise high-quality campaigns that improve activation, engagement, retention and revenue.

This is a hands-on role suited to someone who can confidently manage campaigns end-to-end across channels, balance strategic thinking with strong execution, and use data to make informed decisions.

You'll have a core focus on email, subscriptions, and CRM for our Online Store, while also having strong knowledge of push notifications and in-app messaging.

The ideal candidate will bring solid lifecycle marketing experience, strong analytical skills and a track record of delivering structured experiments. Experience with subscription apps, Braze or Shopify is a plus, but not essential. Most important is your ability to take ownership, work cross-functionally and contribute to a fast-scaling CRM function.

What You'll Be Doing

Plan, build and optimise lifecycle campaigns across email, push and in-app messaging in Braze, with a strong emphasis on eCommerce and subscription lifecycle.

Manage promotional and triggered campaigns for the Paired Store, including product launches, seasonal campaigns and retargeting flows.

Build and maintain customer journeys and canvases in Braze, ensuring clean logic, robust QA and consistent execution across channels.

Partner with Growth, Data and eCommerce teams to validate tracking, optimise triggers and support the Shopify-to-Braze integration.

Design and run structured A / B tests, interpret results and produce clear insights or recommendations.

Analyse channel and lifecycle performance using tools like Amplitude or Mixpanel.

Maintain high standards for segmentation, deliverability, compliance and frequency management.

Support broader CRM strategy by contributing ideas, spotting opportunities and improving existing journeys and campaigns.