Senior Marketing Consultant, Rental

Global Dealer Service and Rental Fleet Adoption Manager

When you join Caterpillar, you're joining a global team who cares not just about the work we do but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

This position has an incredible opportunity to have a broad impact on Caterpillar's future and leave a lasting legacy on the company. This position offers a unique opportunity to shape Caterpillar's future by driving the global adoption of VisionLink Full Fleet solutions within dealer-owned Service and Rental Fleets. As the Global Dealer Service and Rental Fleet Adoption Manager, you will lead the development and execution of the Rental Strategy, partnering directly with dealers to convert their entire fleet portfolio to VisionLink. Your work will have a broad impact, enabling dealers to leverage advanced digital capabilities and streamline fleet management, ultimately supporting Caterpillar's commitment to innovation and customer success.

This position includes the following responsibilities :

• Champion the global rollout of VisionLink Full Fleet solutions, working directly with dealers to convert their Service and Rental Fleetsincluding non-powered and non-Cat equipmentinto the VisionLink ecosystem.
• Design and implement a comprehensive Rental Strategy that accelerates dealer adoption, aligns with Caterpillar's business objectives, and supports long-term growth.
• Collaborate closely with dealers to guide them through the integration process, ensuring seamless onboarding and maximizing utilization of VisionLink's advanced digital capabilities for fleet management.
• Simplify and promote the VisionLink portfolio, partnering with regional Technology Sales Representatives and cross-functional teams to drive awareness and understanding of VisionLink offerings.
• Align business objectives across divisions, influence global team members, and build strong industry relationships to expand VisionLink usership and revenue.
• Drive go-to-market activities including marketing campaigns, financial planning, deployment readiness, and the collection and analysis of dealer and customer feedback to inform future strategy.
• Track adoption metrics, identify opportunities for improvement, and develop business cases to support strategic growth and continuous improvement.
• Regularly solicit feedback from dealers and customers, acting on insights to enhance the VisionLink experience and address evolving needs.
• Build and maintain relationships with key industry stakeholders, including dealerships, customers, suppliers, and associations, to foster strategic alliances and partnerships.
• Provide guidance and support to dealers and internal teams throughout the change management process, ensuring successful transition and sustained adoption.

This position requires the following skills :

Consideration for top candidates :

Possible locations for this position include Chicago, IL; Peoria, IL; Denver, CO; Dallas, TX; Phoenix, AZ; or Raleigh, NC. This position may require up to 50% travel.

Summary Pay Range : $144,960.00 - $217,320.00 Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits : Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at .

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.