Senior Social Media Specialist

Senior Social Media Specialist page is loaded## Senior Social Media Specialistlocations : San Francisco Campustime type : Full timeposted on : Posted 4 Days Agojob requisition id : R The Senior Social Media Specialist will play a pivotal role in shaping and executing the social media strategy for Academy of Art University. This position will involve leading a team of Social Media Specialists and overseeing the development and implementation of successful organic (non-paid) social media content and initiatives, with a strong emphasis on driving brand awareness and engagement.

• Responsibilities :
• Create, manage, and schedule all organic posts for the University’s main social media account (Facebook, Instagram, LinkedIn, Twitter, TikTok) which includes, but not limited to, maintaining a social media calendar, working on ad-hoc posts and requests, coordinating the graphic editing, writing / developing the copy, and scheduling it on our social media management software (Sprout Social).
• Be a strong advocate for social media and intentionally collaborate with members of the Marketing and Web teams on opportunities to cross-pollinate social media content, posts, and accounts into web, digital (search, paid social), email, television, referral, print, and other major marketing channels.
• Review and approve all social media content developed by the Marketing Team through the institution’s main social media accounts.
• Work closely with senior marketing leadership to maintain and grow key performance metrics (impressions / reach, post engagement, followers) as well as provide analysis and feedback on a channel and post basis.
• Collaborate with the Online Director of Social Media to maintain brand integrity and consistency in all posts and the creation of all social media content.
• Create and assess impact of new social media strategy for LinkedIn.
• Explore AI tools to effectively manipulate imagery and text to increase speed of social response to trends.
• Conduct and analyze studies of competitor social media accounts and present findings to Social Media leadership.
• Create engaging social media posts tailored to the audience of each platform, increase brand equity (awareness, experience, and reputation), and assist in cross-channel campaigns (i.e. brand campaigns, social media contests, etc).
• Post, communicate, and respond to Direct Messages (DMs) from the main social media accounts.
• Review and approve all social media content developed by the Marketing Team through the institution’s main social media accounts.
• Inject creative and innovative thinking for how best to craft and deliver messaging about the institution’s brand value propositions through social media for various audience groups (high school students, transfers, military, career-changers). Conduct A / B test experiments to see what content resonates.
• Advise academic departments and other stakeholders within the institution on the best practices and guidelines for how best to communicate the brand and maintain neutrality.
• Collaborate with the content team to conduct interviews when necessary, and to create posts, news stories, and articles about students, alumni, and faculty.
• Collaborate with the design team to create eye-catching graphics and visuals for Instagram and other platforms as needed.
• Explore emerging social media platforms, such as Threads and Mastodon, for opportunities to spread the University’s name and brand awareness.
• Spread a positive brand image and messaging in replies and comments. Also, notify the Marketing Team of successes, awards, and other top stories that are associated with us.
• Monitor and engage with other accounts on various platforms (such as LinkedIn connections and groups) to foster relationships and brand awareness.
• Complete all items on time and to the highest quality according to the brand guidelines set forth by senior marketing leadership.
• Contribute in discussions and participate in implementing initiatives to not only produce original content for social media, but to improve the brand equity of the university through branding or online reputation initiatives.
• Identify and outreach to student influencers for future collaboration with University social media.
• Supervise, produce and direct shoots for social media.
• Stay up to date with latest brand marketing trends and best practices.
• Qualifications :
• Deep love of art and artists – understand studio culture and arts education.
• Thorough knowledge of Social Media.
• Experience executing comprehensive social media strategies
• Bachelors’ degree in related field preferred
• Proficiency in writing web, digital, and marketing copy.
• At least two years’ experience film making, shooting stills and digital video, editing stills and digital media, deliver finished stills and digital media.
• At least three years’ experience shooting directing editing and producing digital and still shoots.
• Experience creating graphic art images for social media and other marketing campaigns.
• Plan, create, publish, and share daily content (text, images, video) to build community, increase brand awareness, and encourage engagement.
• Ability to thrive in a fast paced, goal-driven environment.
• This is an on-site role at 466 Townsend, San Francisco.
• Compensation :
• $75,000 - $83,000 / annually Based on Experience and Location
• Application Deadline : November 14, 2025
• Benefits :
• Academy of Art University offers full-time employees health insurance, 401k options, paid vacation based on years of service (15 days' accrual at start), paid holidays, paid sick leave and a commuter benefit program. The Academy also offers full-time employees an opportunity to take one undergraduate course tuition free each semester. IND123
• Academy of Art University is an equal opportunity employer. All applicants will be considered regardless of age, Aids or HIV positive status, marital status, domestic partnership, medical condition or genetic characteristics, race or national origin, pregnancy, religion, sex, gender identity, gender or sexual orientation, name change, citizenship, physical or mental disability, veteran status or other status protected by federal, state, local or other law. Academy of Art University will consider for employment all qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Equal access to the hiring process, services, and employment is available to all persons. Applicants requiring accommodations to the application and / or interview process should contact the Human Resources Department at
• Academy of Art University, established in 1929 by Richard S. Stephens, transforms aspiring students into professional artists and designers. For three generations, the Stephens family has been devoted to the development of aspiring artists and has held the fundamental belief that with proper instruction, hard work and dedication, students can learn the skills necessary to become artistic professionals.

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