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SVP, Marketing Communications
SVP, Marketing CommunicationsGeneDx • Grand Rapids, MI, US
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SVP, Marketing Communications

SVP, Marketing Communications

GeneDx • Grand Rapids, MI, US
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SVP, Marketing Communications

GeneDx delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery. The company is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care. GeneDx is at the forefront of transforming healthcare through its industry-leading exome and genome testing and interpretation services, fueled by the world's largest, rare disease data sets.

We're seeking an innovative and strategic Senior Vice President of Marketing Communications to elevate our brand, strengthen our leadership position, and translate storytelling into business growth. This leader will architect and execute an integrated strategy that brings the GeneDx story to life through events, speaking platforms, earned media, digital and social storytelling, and multimedia content - including podcasts, video, and original digital series.

The ideal candidate blends creative excellence with business acumen - turning brand visibility into measurable growth and meaningful connections with clinicians, researchers, biopharma, and families. This role is ideal for a seasoned marketing leader who blends creativity with commercial acumen - someone who can shape narratives, lead with data-driven insights, and mobilize teams to deliver measurable impact across key channels.

Job Responsibilities

Brand Leadership

  • Help advance a cohesive brand narrative that differentiates the company in genomics, rare disease, and precision medicine.
  • Drive global brand awareness and reputation through consistent messaging, visual identity, and tone of voice across all channels and audiences.
  • Develop high-impact creative and multimedia content that inspires trust and engagement.
  • Create a world-class brand that spans audiences across healthcare, advocacy, government, consumers, and biopharma.

Thought Leadership & Executive Visibility

  • Elevate the company's voice - and its executives - as trusted leaders through strategic speaking opportunities, earned media, and compelling content.
  • Partner with R&D, Clinical, and Commercial teams to translate complex science and innovation into accessible, high-impact stories.
  • Position GeneDx executives and experts as trusted voices in genomics, health innovation, and data-driven medicine.
  • Create a thought leadership roadmap spanning keynotes, panels, podcasts, and editorial contributions.

    • Integrated Communications Strategy

  • Lead and align events, media relations, digital and social channels, and multimedia storytelling into a cohesive engagement strategy that amplifies business priorities.
  • Oversee development of plans tied to business milestones, launches, and growth targets, mapped to business goals and nimble environment.
  • Develop and oversee original multimedia programs - including podcasts, video storytelling, and educational content - to expand reach and deepen audience connection.
  • Manage partnerships and vendor relationships that enhance brand storytelling through creative innovation.

    • Events & Experiences

  • Create signature moments - from industry conferences to owned experiences - that drive awareness, engagement, and lead generation.
  • Ensure all events reinforce the company's brand positioning and thought leadership agenda with optimized budget and clear ROI.

    • Social & Digital Engagement

  • Expand GeneDx's presence across digital and social channels through strategic content, thought leadership, and executive and employee amplification programs, with a strong focus on LinkedIn.
  • Leverage data-driven insights to optimize audience engagement, reach, and performance across platforms.

    • Business Impact & Measurement

  • Define clear success metrics tied to business outcomes.
  • Deliver regular performance reporting that connects strategic engagement activities to growth outcomes share of voice, awareness lift, lead generation, and market influence.
  • Regularly report performance and insights to executive leadership.

    • People Manager

  • Yes

    • Education, Experience, and Skills

    Required Experience

  • 15+ years of senior leadership experience in brand, marketing, or strategic engagement - ideally in healthcare, biotech, or genomics.
  • Proven expertise successfully building and leading world-class teams with demonstrable results.
  • Proven success leading integrated brand and engagement strategies driving measurable business growth.
  • Deep experience across earned media, events, digital marketing, and multimedia content (podcast, video, storytelling).
  • Exceptional storytelling ability, with a talent for translating complex science into clear, compelling narratives.
  • Strong executive presence and communication skills; adept at influencing and inspiring across all levels of the organization.
  • Analytical mindset with experience linking brand and engagement metrics to revenue and market outcomes.
  • Exceptional storytelling, writing, and message-development skills.
  • Bachelor's degree required; advanced degree preferred.

    • What Success Looks Like

  • A cohesive and differentiated GeneDx brand recognized as the trusted leader in genomic-driven medicine.
  • Executive and company voices actively shaping the conversation in healthcare innovation and precision medicine.
  • Multimedia storytelling that expands brand reach, deepens audience connection, and drives measurable business growth.
  • A world-class brand and engagement organization that inspires, informs, and accelerates the adoption of genomics in everyday care.
  • A data-driven approach to success with demonstrated impact from awareness to lead generation.

    • Work Environment

  • This is a fully remote position. The employee will work from a home office or other suitable remote location with reliable high-speed internet access. Work is performed in a climate-controlled environment using standard office equipment including computer, phone, and video conferencing tools. Your standard work schedule and hours will be established in collaboration with your leader and may be adjusted to align with evolving business needs.

    • Physical Demands

  • This is a sedentary role requiring prolonged periods of sitting while working at a computer. Physical demands include :
  • Sitting for extended periods (up to 8 hours per day)
  • Repetitive use of hands and fingers for typing and mouse operation
  • Visual acuity for reading computer screens and documents
  • Ability to communicate effectively via phone and video calls
  • Occasional lifting of up to 10 pounds (office supplies, equipment)
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
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    Svp Marketing • Grand Rapids, MI, US

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