Graphic Designer, Reynolda House and Reynolda Gardens

Graphic Designer

Reynolda's part-time Graphic Designer leads the graphic implementation of the Reynolda brand through effective print and digital design and creative communications for both Reynolda House and Reynolda Gardens. This role delivers creative products as it relates to both internal and external communications. This includes design, art direction, illustration, print-and-digital file preparation, creative presentations, and marketing and advertising. This role will also work alongside Reynolda's digital content manager to create design elements that support and enhance the brand presence across social media platforms. Reporting to the Director of Marketing and Communications, the designer is a highly organized and communicative self-starter who thrives in a culture that is creative, fast-paced, and team-oriented. This position has the opportunity to contribute to innovative marketing and communications strategies on a team that values experimentation using data-driven decisions.

Essential Functions :

• Leads the development, design, and execution of visual concepts in a variety of paid and owned mediums, ensuring that project goals, timelines, and brand standards are met. All design work should reflect best practices for accessibility unless directed otherwise. Projects include, but are not limited to :
• Fundraising and membership materials (invitations, direct mail pieces).
• Promotional pieces for the brand, events, exhibitions, retail store, and seasonal or targeted campaigns (brochures, posters, flyers, postcards, rack cards).
• Exhibition graphics and labels.
• Visitor guides and maps.
• Seasonal publication sent to Reynolda supporters (biennial).
• Internal and external print and digital signage.
• Interpretation materials.
• Advertisements (print / digital ads, billboards, street banners, etc.).
• Owned content (social media, website, and email graphics).
• Collaborates and consistently communicates with project stakeholders during the development and execution of the creative process to ensure that projects are executed in a way that meets strategic goals and objectives.
• Tracks assigned work in ClickUp project management system.

Other Functions :

Required Education, Knowledge, Skills, Abilities :

Preferred Education, Knowledge, Skills, Abilities :

Accountabilities :

Additional Job Description :

About Reynolda : Reynolda is set on 170 acres in Winston-Salem, N.C. and comprises Reynolda House Museum of American Art, Reynolda Gardens and Reynolda Village Shops and Restaurants. The Museum presents a renowned art collection in a historic and incomparable setting : the original 1917 interiors of Katharine and R. J. Reynolds's 34,000-square-foot home. Its collection is a chronology of American art and featured exhibitions are offered in the Museum's Babcock Wing Gallery and historic house bedrooms. The Gardens serve as a 134-acre outdoor horticultural oasis open to the public year-round, complete with colorful formal gardens, nature trails and a greenhouse. In the Village, the estate's historic buildings are now home to a vibrant mix of boutiques, restaurants, shops and services. Learn more at reynolda.org and use the free mobile app Reynolda Revealed to self-tour the estate. To help provide a safe learning and living community, Wake Forest University conducts background investigations and drug screens for all final candidates being considered for employment. Wake Forest seeks to recruit and retain a diverse workforce and encourages qualified candidates across all group demographics to apply. Wake Forest University is committed to providing access and reasonable accommodation in employment for individuals with disabilities.

Time Type Requirement : Part time

Note to Applicant :

This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his / her supervisor.

Equal Opportunity Statement :

The University is an equal opportunity employer and welcomes all qualified candidates to apply without regard to race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and military or veteran status.

Accommodations for Applicants :

If you are an individual with a disability and need an accommodation to participate in the application or interview process, please contact AskHR@wfu.edu or (336) 758-4700.