Marketing Director

Marketing Director

In alignment with regulations, policies & procedures, the Marketing Director is responsible for driving the census and maintaining a pipeline for generating maximum revenue from occupancy of the assigned community as well as establishing the OPS brand in the local market. This includes but is not limited to - developing, pre-qualifying & tracking leads through CMS, implementing an impactful marketing mix for affordable assisted living, developing & monitoring referral relationships for maximum effectiveness, and spearheading the move-in process for timeliness & quality customer service experience in the process.

Leadership in alignment with values :

• Models strong belief in vision and core values with clear communication focused on core values
• Encourages active participation in problem-solving with the team through listening, learning, and contributing to providing quality care in alignment with regulations, policies, and procedures
• Leads the team in "Doing the right thing" and executing good judgment in the best interest of customers and OPS Living.
• With Executive Director & Director of Business Development & Marketing, sets & communicates census goals and implements strategies to attain in the marketplace
• Supervises activity and monitors the productivity of the Eligibility Coordinator
• Drives resident and team engagement for quality outcomes and decreased turnover / move-out
• Effectively resolves customer concerns through consistent problem resolution in alignment with policy
• Participates in daily stand up meetings, weekly department head meetings, weekly sales team pipeline progress meetings, monthly team member meetings, monthly community education / events, and others as needed / requested
• Models leadership and promotes work safe environment through Worker's compensation policies including PPE, fire extinguishers, and SDS.
• Practices Open Door policy & provides frequent communication with team, residents, and community
• Active participation in local business groups / associations
• Creates an environment of belonging for team members, residents, and families
• Daily walk-through of community to note any issues of grounds, process, team, and overall presentation for following though

Community relations :

Experience & qualifications :